MASTER AMAZON’S PLATFORM

The Orca Pacific Blog

 

The holiday season is closer than you think–and as an Amazon Seller, it’s critical that you start planning early. If you’re planning to sell products on Amazon during the holiday season, it’s important to have a solid plan of action that will allow you to improve your selling strategy and make it easier for you […]

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Selling through Amazon offers a number of options for sellers–including the “Fulfillment by Amazon,” or FBA, option. Many sellers find that this is an effective and efficient way to distribute products to their buyers. Unfortunately, it’s not always that easy. Is Fulfillment by Amazon really worth it? Can sellers still get their money’s worth when […]

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Highlights: Amazon launched Storefronts, a curated collection of products from small to medium-sized businesses in the US. Amazon Storefronts goes beyond the products to tell the stories of the business owners and their products. A national TV ad is accompanying the launch featuring The Little Flower Soap Co. and highlights that half of Amazon sales […]

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Are you taking full advantage of your Amazon product detail pages? As a vendor, one of the biggest factors to increasing conversion rates on your product detail page is the inclusion of Amazon A+ Content. Amazon’s own research and analytics shows that A+ Enhanced Marketing Content increases product sales by an average of 3-10%, giving brands a […]

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Amazon announced they are consolidating their different advertising services under a new name and renaming some exiting ad products. The dizzying array of three letter acronyms (AMS, AMG, AAP) are being retired and the suite of advertising options will now fall under a single umbrella, ‘Amazon Advertising’. Functionally, campaigns that you have active now will […]

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In 2015, more than 70% of Amazon customers preferred to use mobile devices to make purchases throughout the holiday season. In overall use for 2017, only around 37% of customers used a desktop to connect with Amazon and make their purchases. As a result, it’s become increasingly critical for sellers to optimize Amazon listings for mobile users. These key […]

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You’ve taken the first steps to start growing your business on Amazon, but you know there’s room to improve: not just selling through Amazon, but advertising and becoming a real player on the platform. It’s a good idea—proper use of Amazon Advertising is an incredibly effective way of driving sales through the site. Amazon Sponsored Brand Ads are […]

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When you invest in Amazon Marketing Services, you want to be sure that you’re getting the highest possible return on your investment. There are plenty of easy ways to boost your sales through AMS, but you want to make every marketing dollar count. You want to improve your Amazon Marketing Services ROI. Amazon is one […]

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Properly utilizing Amazon Sponsored Products is one of the most cost effective ways to significantly increase your sales and improve product visibility. However, setting up and managing these ad campaigns can be an overwhelming and time consuming task, especially when looking to maintain and exceed established key performance indicators (KPIs). By utilizing these tips and […]

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In 2017, 46% of shoppers intended to shop for back-to-school supplies online. Following international shopping trends, that number is likely to increase every year and the most natural place to shop online is one of the largest online retailers in the world—Amazon. Back to school sales were predicted to grow 4% in 2017 and on Amazon, early sales […]

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