Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
Amazon News & Trends: May 2022
Episode 62
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.
Nathan dives into the first brick-and-mortar apparel store in Los Angeles, Alexa cash back features, free transparency codes, and so much more. Tune in today!
Amazon News & Trends: April 2022
Episode 61
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.
Nathan dives into Amazon’s new beta program, Prime Day expectations, new fees, changes within Seller Central and advertising, and so much more. Tune in today!
Amazon News & Trends: March 2022
Episode 60
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022.
He discusses Amazon consumer trends, sales growth in four different categories, supply chain delays, and so much more. You don’t want to miss this!
Amazon News & Trends: February 2022
Episode 59
In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022.
He discusses Amazon’s updated brick-and-mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long-awaited feature in Sponsored Ads portfolios, the new Brand Story A+ module, and much more!
Amazon News & Trends: January 2022
Episode 58
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!
Amazon News & Trends: November and December 2021
Episode 57
In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021.Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly program, the addition of a new payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.
Amazon News & Trends: October 2021
Episode 56
In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O‘Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle. Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more. Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.
Amazon News & Trends: September 2021
Episode 55
This month, John and Nate discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more.
Working with the Top 1% of Micro-Influencers with inBeat‘s David Morneau
Episode 54
John and David discuss using influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.