Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect – Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry.
John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon’s new Shopper Panel and so much more.
John and Nich discuss retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.
John, Matt, and Ben discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Prime Day, logistics during the holiday season, Amazon’s Climate Pledge and so much more.
In this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon’s Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch.
In this episode, John speaks with Dan Stack, VP of National Accounts and Strategic Partnerships for Ashley Furniture Industries.
In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap. They also touch on review strategy and the importance of reputation management. Later on in the episode, John and Jay explore the changing dynamic between direct import sellers and national brands on Amazon, and Jay shares some advice for national brands who feel like they are being undercut.