Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
Defining and Utilizing eCommerce in an Evolving Landscape with Aisha Khan
Episode 19
In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks.
Current Opportunities in Emerging Marketplaces with David Trinh
Episode 17
In this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two share key strategies on how to grow your Amazon business in the current climate
How Do Physical Retailers Survive the Digital Age? with Steve Dennis
Episode 16
Steve’s views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19.
Getting More Reviews on Amazon and Beyond with Peter Bond
Episode 15
The two lay out important strategies for brands to stay engaged with customers across the digital landscape.
Rethinking Profitability and Sustainability in eCommerce with Keith Anderson
Episode 14
The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.
Creating a Company-Wide eCommerce Strategy with Tim Madigan
Episode 13
Brands need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce.
How to Approach Seasonality Online with Chuck Linden
Episode 12
In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online.
Integrating PR & Comms with eCommerce with Kris McDermott
Episode 11
In episode 11 John talks with Kris McDermott about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing.
The Making of Igloo’s COVID-19 Marketing Strategy with Brian Garofalow
Episode 10
In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19.