Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
Amazon News & Trends: December 2020
Episode 36
John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, 2021 Seller-Central Fees, catalog updates and so much more.
Where is Amazon’s Flywheel Leading Them Next with eMarketer’s Andrew Lipsman
Episode 35
John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.
Accessing the Full Breath of Your CPG Business with Mike Black
Episode 34
John and Mike discuss the ins & outs of the digital shelf, the massive shift brands are making to eCommerce, and more.
Amazon News & Trends: November 2020
Episode 33
John and Kyle discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more!
Amazon’s Day One Mentality with Alex Kantrowitz
Episode 32
John and Alex talk about Amazon’s commitment to replace mundane tasks with creative opportunities, the ‘hands off the wheel’ ideology, building leadership qualities, and so much more.
Advice Every CPG Brand Needs to Hear with Sri Rajagopalan
Episode 31
John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect – Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry.
Amazon News & Trends: October 2020
Episode 30
John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon’s new Shopper Panel and so much more.
Where to Spend Your Digital Advertising Dollars with Nich Weinheimer
Episode 29
John and Nich discuss retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.
Building Online Shopping Experiences through Personalization with Matt Schlicht and Ben Parr
Episode 28
John, Matt, and Ben discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.