Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, FBA fee increases, Whole Foods in-store attribution and so much more.
John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.
John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN’s ambitions for the e-commerce space.
John and Kyle discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.
John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high funnel tv advertising connects to the actual purchase online.
John and Kyle discuss updates such as purchase order changes, browser support, payment service provider program and so much more.
John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels’ fullest potential, and how to avoid the pitfalls of playing digital catch up.
John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, 2021 Seller-Central Fees, catalog updates and so much more.
John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.