eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Amazon News & Trends – September 2020

Episode 23

A monthly recap of the latest news and trends from Amazon.

Rethinking the Future of Retail and eCommerce

Episode 22

“What happens next? And what does it mean for my business?” Since COVID-19 made its introduction, that’s been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it. To tackle these questions and envision a new future for retail, Orca Pacific

Leveraging Opportunities Beyond the World of Amazon

Episode 21

In addition to providing brands with a forward-thinking perspective, this session will prove crucial for brands who are positioned to capitalize on incremental strategies through Walmart, Shopify, Wayfair and other platforms/retailers beyond Amazon.

Amazon Advertising: Prime Day & Beyond

Episode 20

The panelists discuss holistic strategies for Prime Day 2020 in these unprecedented times as well as actionable advice for advertising successfully on the Amazon platform. 

Retail Readiness: Delivering a Holistic Customer Experience

Episode 19

In this one-hour virtual event recorded on August 5th, experts from Deliverr, Vorys eControl, Power Reviews, and Orca Pacific came together to discuss review strategy, merchandising content, logistics, and channel management.

Defining and Utilizing eCommerce in an Evolving Landscape with Aisha Khan

Episode 18

In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks. 

Current Opportunities in Emerging Marketplaces with David Trinh

Episode 17

In this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two share key strategies on how to grow your Amazon business in the current climate

How Do Physical Retailers Survive the Digital Age? with Steve Dennis

Episode 16

Steve’s views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19.

Peter Bond: Getting More Reviews on Amazon & Beyond

Getting More Reviews on Amazon and Beyond with Peter Bond

Episode 15

The two lay out important strategies for brands to stay engaged with customers across the digital landscape.

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