eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Amazon News & Trends: unBoxed 2022

Episode 65

In this episode, John Ghiorso, SVP of eCommerce at Media.Monks, covers the latest updates from this year’s unBoxed conference by Amazon Ads.

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Amazon News & Trends: July 2022

Episode 64

  Amazon News and Trends – Episode Summary:   Upgraded success metrics for sellers –  The new version started rolling out in August to sellers in the US and Canada with plans for the remaining global markets in 2023. The updates are as follows:  -A revised version of the “Account Health Rating” was announced to

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Amazon News & Trends: June 2022

Episode 63

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management, covers Amazon news & trends for the month of June 2022.

Nathan unpacks the new and improved Retail and Brand Analytics Dashboard, second Prime Day this year, new video ad tool, and so much more. Tune in today!

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Amazon News & Trends: May 2022

Episode 62

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of May 2022.

Nathan dives into the first brick-and-mortar apparel store in Los Angeles, Alexa cash back features, free transparency codes, and so much more. Tune in today! 

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Amazon News & Trends: April 2022

Episode 61

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of April 2022.

Nathan dives into Amazon’s new beta program, Prime Day expectations, new fees, changes within Seller Central and advertising, and so much more. Tune in today! 

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Amazon News & Trends: March 2022

Episode 60

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022.

He discusses Amazon consumer trends, sales growth in four different categories, supply chain delays, and so much more. You don’t want to miss this! 

Amazon News & Trends: February 2022

Episode 59

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022.

He discusses Amazon’s updated brick-and-mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long-awaited feature in Sponsored Ads portfolios, the new Brand Story A+ module, and much more!

Amazon News & Trends: January 2022

Episode 58

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!

Amazon News & Trends: November and December 2021

Episode 57

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021.Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly program, the addition of a new payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.

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