Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, 2021 Seller-Central Fees, catalog updates and so much more.
John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.
John and Mike discuss the ins & outs of the digital shelf, the massive shift brands are making to eCommerce, and more.
John and Kyle discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more!
John and Alex talk about Amazon’s commitment to replace mundane tasks with creative opportunities, the ‘hands off the wheel’ ideology, building leadership qualities, and so much more.
John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect – Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry.
John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon’s new Shopper Panel and so much more.
John and Nich discuss retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising.
John, Matt, and Ben discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.