eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Amazon News & Trends: July 2021

Episode 52

This month, John and Nate discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.

eCommerce for Brewing Companies with Pabst’s Will Yen

Episode 51

John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today. 

Amazon News & Trends: June 2021

Episode 50

In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as insights from Prime Day 2021, Amazon anti-counterfeit efforts, continued container shortages and so much more.

Defining the eCommerce Skill Set with SureWerx’s Stacy Hanks

Episode 49

John and Stacy discuss her experience working at Amazon, MasterLock, and now SureWerx, misconceptions that brands have about Amazon, and where the eCommerce team should sit within an organization. 

Winning Digital Experiences with Bloomreach’s Raj De Datta

Episode 48

In this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more. 

Amazon News & Trends Live: May 2021

Episode 47

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, Vine Changes, The Brand Crackdown and so much more.

People, Process, and Platform with Bayer’s Alana Feldman

Episode 46

In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the siloed mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.

Amazon News & Trends: April 2021

Episode 45

This month, John and Kyle discuss updates such as FBA Storage Limits, A/B Testing Product Image, Amazon Explore and so much more.

Setting Brands Up For Success At Every Retailer with Syndigo’s Chris Barnes

Episode 44

John and Chris discuss having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities. 

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