eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

How Your Brand Can Grow With Walmart.com with Ross Cully

Episode 9

John Ghiorso and Ross Cully discuss new developments in Walmart.com’s advertising platform as well as the evolution of Walmart’s fulfillment network to offer services to 3rd party sellers.

Digital Messaging and Brand Strategy During a Pandemic with Steve Weiss

Episode 8

The two talk about how consumer focus has shifted to survival and how brands can pivot their messaging to better relate to customers.

Building Your DTC eCommerce Strategy with Jordan Brannon

Episode 7

In Episode 7, John discusses DTC eCommerce strategies with Jordan Brannon, President and COO of Coalition Technologies. From Shopify and Amazon to Ebay and beyond, the two explore the importance of keeping an open mind when exploring eCommerce sales channels.

Michael Zakkour: New Retail and the Unification of Commerce

New Retail and the Unification of eCommerce with Michael Zakkour

Episode 6

In Episode 6, John speaks with author and eCommerce thought leader Michael Zakkour. Michael describes the changing nature of physical versus online retail and projects a unification of commerce into singular ecosystems.

Daren Garcia: Channel Management in Online Retail

Channel Management and Brand Protection in Online Retail with Daren Garcia

Episode 5

In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team.

Rick Watson - The Future of Social Commerce

Amazon, COVID-19, and the Future of Social Commerce with Rick Watson

Episode 4

With COVID-19 shaking up the eCommerce landscape, John and Rick discuss the rise of social commerce through platforms like Facebook and Instagram.

The Rise of Online Grocery During COVID-19 with Dave Juron

Episode 3

A conversation that explores the sudden consumer shift towards buying groceries online during the COVID-19 pandemic.

The Impact of Coronavirus on eCommerce with Michael Krakaris from Deliverr

Episode 2

Michael Krakaris, esteemed co-founder of Deliverr, offers perspective at scale for the impact of coronavirus on eCommerce.

Nick Weinheimer: The Future of Brand Building with Online Retail

The Future of Brand Building with Online Retail w/ Nich Weinheimer

Episode 1

Nich Weinheimer, General Manager at Kenshoo, discusses eCommerce marketing and the future of brand building online.

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