Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Prime Day, logistics during the holiday season, Amazon’s Climate Pledge and so much more.
In this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon’s Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch.
In this episode, John speaks with Dan Stack, VP of National Accounts and Strategic Partnerships for Ashley Furniture Industries.
In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap. They also touch on review strategy and the importance of reputation management. Later on in the episode, John and Jay explore the changing dynamic between direct import sellers and national brands on Amazon, and Jay shares some advice for national brands who feel like they are being undercut.
A monthly recap of the latest news and trends from Amazon.
“What happens next? And what does it mean for my business?” Since COVID-19 made its introduction, that’s been the question on the collective conscious of all manufacturers and brands. Customer behavior is changing, and the world of eCommerce is changing with it. To tackle these questions and envision a new future for retail, Orca Pacific
Capitalize on incremental strategies through Walmart, Shopify, Wayfair, and other platforms/retailers beyond Amazon.
The panelists discuss holistic strategies for Prime Day 2020 in these unprecedented times as well as actionable advice for advertising successfully on the Amazon platform.
In this one-hour virtual event recorded on August 5th, experts from Deliverr, Vorys eControl, Power Reviews, and Orca Pacific came together to discuss review strategy, merchandising content, logistics, and channel management.