In this episode, John talks with David Morneau, Co-Founder & Manager Director, inBeat. John and David discuss using micro-influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.

About the Guest

David is the co-founder and CEO of inBeat Agency, an influencer marketing agency that helps brands scale their micro-influencer marketing efforts. They have helped to lead DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of social media creators.

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