Project Zero, Amazon’s brand protection program meant to “drive counterfeits to zero”, is now open to all eligible brands. Project Zero is meant to empower brands with means to take action.
By September 3rd, Amazon will be requiring any product (a) larger than 18″ x 14″ x 8” and/or (b) weighing 20 lbs or more to be “designed and certified as ready-to-ship within Tier 1 (FFP) or Tier 2 (SIOC) of their Frustration-Free Packaging program.” The initiative is designed to reduce packaging waste and improve the […]
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air. It’s not enough to have an amazing product. And shoveling loads of cash into advertising simply does not […]
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]
Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]
By looking at overall Amazon trends, we are able to glean a clearer picture of what we can expect in 2019. We then use these predictions to develop a solid strategy for succeeding in 2019. E-commerce is expected to continue its upward climb, growing by 15.1% in 2019. While this is slightly lower than the 16% […]
Prive Revaux: Amazon Brand Incubator Success Story Amazon Brand Incubator is a new program that includes “Amazon Exclusives,” which was originally launched in 2015. And the biggest success story is Privé Revaux, a “bargain” sunglasses brand, that offers premium styles for only $30. The brand Privé Revaux became an international brand in only a year. David Schottenstein, […]
It’s not difficult to see how this erodes trust between brands and consumers. Enter Amazon’s solution to these issues: the new and improved Amazon Brand Registry. What exactly is Brand Registry? How can it help your business? And what are your first steps for integrating this powerful brand protection process?
The holiday season is closer than you think–and as an Amazon Seller, it’s critical that you start planning early. If you’re planning to sell products on Amazon during the holiday season, it’s important to have a solid plan of action that will allow you to improve your selling strategy and make it easier for you […]