Project Zero, Amazon’s brand protection program meant to “drive counterfeits to zero”, is now open to all eligible brands. Project Zero is meant to empower brands with means to take action.
The Amazon marketplace can often be viewed as a convoluted channel to sell your products online; and with the ever changing rules, it can be challenging to develop brand advocacy and obtain the high margins you deserve. Find the perfect balance of developing your direct to consumer store, and selling on Amazon to grow your […]
As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]
John L. Ghiorso, CEO of Orca Pacific, wrote a piece on Amazon Business that was featured on B2B E-Commerce World, a division of DigitalCommerce360.com. The article highlights the growth of Amazon Business and how B2B manufacturers can leverage the Amazon flywheel to become a top seller before the program grows too big. Read the Article: Amazon Business: […]
BizNinja Radio, an ABC News Radio show in Southern California hosted by Tyler Jorgenson, interviewed one of our Business Managers, Ben Ryan Schwartz, on how entrepreneurs should approach getting started selling on Amazon. Before joining Orca Pacific, Ben worked for Amazon on the marketplace team and has extensive knowledge on go to market strategies and the […]
The holiday season is closer than you think–and as an Amazon Seller, it’s critical that you start planning early. If you’re planning to sell products on Amazon during the holiday season, it’s important to have a solid plan of action that will allow you to improve your selling strategy and make it easier for you […]
In 2015, more than 70% of Amazon customers preferred to use mobile devices to make purchases throughout the holiday season. In overall use for 2017, only around 37% of customers used a desktop to connect with Amazon and make their purchases. As a result, it’s become increasingly critical for sellers to optimize Amazon listings for mobile users. These key […]
Whether you are an established brand or a growing startup launching a new product, odds are that your company has thought about or possibly already explored selling internationally. Global expansion on any scale is quite intricate and involves an advanced level of expertise that can be daunting, but those businesses that strategize and invest reap the rewards.
Amazon Prime Day brings with it increased traffic across the website, including plenty of buyers who are eager to check out new sellers and try out new products that they’ve been waiting patiently to try. In 2017 alone, consumers spent more than $2.14 billion on Prime Day–and you want to be sure that your business gets its […]