Founder and CEO of Orca Pacific, a full-service Amazon agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands such as Reebok, Godiva, Levi, and Mars.
After a decade of studying Amazon, John has built a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in publications like The Wall Street Journal, Forbes, Vox, Modern Retail and Digiday.
As it stands today, brands who want success in eCommerce must invest in quality Amazon seller tools. There’s just no way around it. The Amazon platform is built to allow for massive disruption, and those who fail to equip themselves with the industry’s best data and automation software will be left behind. That’s why there’s […]
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]