MASTER AMAZON’S PLATFORM

Author: John L. Ghiorso

 

John L. Ghiorso

Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]

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Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]

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Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]

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Since Amazon began its rise to the top of the e-commerce food chain over two decades ago, they’ve revolutionized the shopping experience for both the buyer and seller. Their online concept has been so successful that it has caused major shifts in the retail industry prioritizing value and convenience for customers. That’s why Amazon’s decision […]

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By looking at overall Amazon trends, we are able to glean a clearer picture of what we can expect in 2019. We then use these predictions to develop a solid strategy for succeeding in 2019. E-commerce is expected to continue its upward climb, growing by 15.1% in 2019. While this is slightly lower than the 16% […]

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Prive Revaux: Amazon Brand Incubator Success Story Amazon Brand Incubator is a new program that includes “Amazon Exclusives,” which was originally launched in 2015. And the biggest success story is Privé Revaux, a “bargain” sunglasses brand, that offers premium styles for only $30. The brand Privé Revaux became an international brand in only a year. David Schottenstein, […]

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It’s not difficult to see how this erodes trust between brands and consumers. Enter Amazon’s solution to these issues: the new and improved Amazon Brand Registry. What exactly is Brand Registry? How can it help your business? And what are your first steps for integrating this powerful brand protection process?

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Selling through Amazon offers a number of options for sellers–including the “Fulfillment by Amazon,” or FBA, option. Many sellers find that this is an effective and efficient way to distribute products to their buyers. Unfortunately, it’s not always that easy. Is Fulfillment by Amazon really worth it? Can sellers still get their money’s worth when […]

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Highlights: Amazon launched Storefronts, a curated collection of products from small to medium-sized businesses in the US. Amazon Storefronts goes beyond the products to tell the stories of the business owners and their products. A national TV ad is accompanying the launch featuring The Little Flower Soap Co. and highlights that half of Amazon sales […]

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Are you taking full advantage of your Amazon product detail pages? As a vendor, one of the biggest factors to increasing conversion rates on your product detail page is the inclusion of Amazon A+ Content. Amazon’s own research and analytics shows that A+ Enhanced Marketing Content increases product sales by an average of 3-10%, giving brands a […]

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