Founder and CEO of Orca Pacific, a full-service Amazon agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands such as Reebok, Godiva, Levi, and Mars.
After a decade of studying Amazon, John has built a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in publications like The Wall Street Journal, Forbes, Vox, Modern Retail and Digiday.
Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.
For 3rd-party sellers on Amazon, the coronavirus (COVID-19) pandemic has created new obstacles and unprecedented uncertainty. So I consulted the team at Orca Pacific to create a list of the top nine tips for sellers navigating the platform today. These tips can be broken down along the lines of supply and demand. Supply Disruptions Caused […]
The novel coronavirus (COVID-19) is undoubtedly shaking the world of retail, creating massive disruptions in supply and volatile shifts in demand. As social distancing increases, brands, retailers, and manufactures are left feeling uncertain about the future of commerce.
Will the Shift to eCommerce because of the Coronavirus Sustain Over the Coming Months and Beyond? I Believe It Will…
A list of eCommerce resources that include podcasts, blogs, newsletters, videos, and books that are ideal for busy people.
Amazon Brand Registry gives sellers the tools to manage their brands on Amazon and easily remove infringements.
Amazon made a big move into physical retail with the launch of a cashier-less grocery store. It’s safe to say that Amazon is serious about brick-and-mortar.
As it stands today, brands who want success in eCommerce must invest in quality Amazon seller tools. There’s just no way around it. The Amazon platform is built to allow for massive disruption, and those who fail to equip themselves with the industry’s best data and automation software will be left behind. That’s why there’s […]
Understand What You Should Consider When it Comes to Choosing Between Vendor Central vs. Seller Central Amazon.
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]