Orca Pacific Announces Intent to Merge with MightyHive
Article by: John L. Ghiorso
We are thrilled to announce that Orca Pacific intends to merge with MightyHive, a leading data and digital media consultancy. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group.
With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an increasingly integral part in retail clients’ marketing strategies. Now more than ever, marketers and retailers are looking to Amazon’s advertising and eCommerce solutions to help them build stronger digital connections with consumers. Expanding MightyHive’s Amazon partnership with Orca Pacific’s elite group of experts is a key component to client success. Clients will now be able to work seamlessly across S4Capital companies for a full spectrum of eCommerce solutions.
Unlocking End-to-End eCommerce Capabilities
Orca Pacific’s merger with MightyHive will equip S4Capital teams with an end-to-end eCommerce offering, including retail management, advertising, and content on Amazon’s platform. Clients will be able to engage seamlessly across S4Capital companies for a full spectrum of eCommerce solutions. The Orca Pacific team bridges the gap for retailers between the content and production expertise of MediaMonks and the media and data mastery of MightyHive. Orca Pacific believes delivering relevant advertising, compelling content, and sound operations is the only way to build a sustainable path toward growth. As a result, we focus on optimizing every stage of the customer journey, from the ads that appear to the content that drives purchasing.
MightyHive: Helping Brands Adapt and Thrive
Morgan Stanley’s “Mid-year US Advertising Outlook” predicted US eCommerce would grow 38% in 2020, a sharp increase from its pre-pandemic projection of 13%, effectively pulling forward three years of eCommerce adoption into 2020. Morgan Stanley further noted that eCommerce represents 24.5% of total retail sales, and that “74% of people shopping online started on Amazon,” illustrating the strength of Amazon as a gateway to eCommerce.
MightyHive, reinforced by data and analytics mergers in Latin America, the UK, South Korea, a pending merger in Australia, and now with Orca Pacific, is well-positioned to help marketers strengthen and optimize eCommerce strategies for the best possible results. They strive to help marketers develop strategies quickly and execute them efficiently, giving them the edge over their competitors.
In December 2018, MightyHive merged with S4Capital, the tech-led, new age/new era advertising and marketing services company established by Sir Martin Sorrell. S4Capital’s strategy is to create a purely digital advertising and marketing services offering by integrating leading businesses in three areas: first-party data, digital content, and digital media planning and buying.
We owe endless thanks to our partner, GP Bullhound, who played a pivotal role as advisors throughout the transaction. It’s only with their expertise and the enthusiastic support of our clients and employees that this was made possible.