MASTER AMAZON’S PLATFORM

The Orca Pacific Blog

 
Prime Day 2020 Webinar

Learn from Amazon experts about how to prepare for Prime Day. This webinar covers the latest trends in online shopping, Amazon advertising and promotion strategies, and the impact of COVID-19 on Prime Day and Q4.

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Amazon Storefronts are multi-page stores that exist within the Amazon platform to help Amazon customers shop products from specific brands.

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Learn about new opportunities to capitalize on the unprecedented increase in online shopping and get actionable advice with a Q&A session.

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Amazon Storefront Examples

With Amazon storefronts, you can introduce shoppers to your products, differentiate your brand, and drive sales across your entire catalog.

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Amazon DSP (Demand-Side Platform)

Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.

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Webinar - COVID-19 on Amazon

Get actionable advice for protecting your top line and leveraging new opportunities on the Amazon platform. Thursday, April 30th at 11 am (PST) / 1 pm (EST).

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Coronavirus and Amazon Advertising

Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.

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For 3rd-party sellers on Amazon, the coronavirus (COVID-19) pandemic has created new obstacles and unprecedented uncertainty. So I consulted the team at Orca Pacific to create a list of the top nine tips for sellers navigating the platform today. These tips can be broken down along the lines of supply and demand. Supply Disruptions Caused […]

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Coronavirus Impact on Commerce

The novel coronavirus (COVID-19) is undoubtedly shaking the world of retail, creating massive disruptions in supply and volatile shifts in demand. As social distancing increases, brands, retailers, and manufactures are left feeling uncertain about the future of commerce.

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Will the Shift to eCommerce because of the Coronavirus Sustain Over the Coming Months and Beyond? I Believe It Will…

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