In the world of eCommerce, advertising is crucial for reaching potential customers and driving sales growth. Amazon Advertising is one of the most effective ways to advertise products and increase visibility on the platform. However, with so many different campaign types to choose from, it can be overwhelming to decide which one is right for […]
As an Amazon seller, you’re likely aware of the tremendous competition on the platform and wonder how to stand out from the crowd. It can be challenging to justify advertising investments and marketing during tough economic times, but boosting your Amazon brand awareness is crucial with rising competition. These tips will enable you to differentiate […]
Is your brand looking to increase visibility and optimize your product listing on Amazon? In this frequently asked questions hub, we will go over tips and tricks for optimizing product listings on Amazon including: Additionally, we review Amazon’s content guidelines and discuss strategies to stand out from the competition, including optimizing A+ content and creating/building […]
Every year starting in January, first-party (1P) vendors on Amazon must thoroughly assess their prior year’s performance and propose new trade terms for the upcoming year. This process is called Amazon Vendor Negotiations (AVN) or Joint Business Plan (JBP); both are synonymous, so the name boils down to different preferences. Nonetheless, the information still pertains […]
Inflation and the extended holiday shopping period have undoubtedly shaped how shopping looked this year; brick-and-mortar traffic plummeted while a new wave of online shoppers drove eCommerce revenues to a record height from Cyber 5, a five-day shopping period spanning from Thanksgiving to Cyber Monday. According to Adobe Analytics, Cyber 5 resulted in a 4% […]
The customer is paramount on the Amazon platform. đź’ˇ Tune in below as John Ghiorso, SVP of eCommerce at Media.Monks, and Heather Geurkink, VP of Client Services at Media.Monks, unpack the current state of Amazon’s operational environment, the landscape of the holiday season, and what the future holds. 👇 Press play to listen now! A […]
Media.Monks is thrilled to be named the Best Commerce Agency Services winner in this year’s 2022 AdExchanger Awards. Announced on October 17th at the AdExchanger Awards gala during Programmatic I/O, this award recognizes Media.Monks as the best-in-class commerce advertising services to level up brands’ potential, further emphasizing the value of working with a trusted AmazonAds […]
The Amazon Accelerate 2022 conference was filled with new announcements and provided opportunities for sellers and Amazonians to connect. Located right in Amazon’s backyard, the Media.Monks team attended the conference and came away with some key takeaways from the two-day event. It’s no secret that Amazon continuously innovates to improve the shopping experience for sellers […]
[Updated 9/26/2022 to include official dates]Despite the 40-year high inflation rate, shoppers around the globe took part in this year’s Prime Day event and saved over $1.7 billion on more than 300 million items. At an estimated total of $11.9 billion in sales, Prime Day proved once again that shoppers are willing to spend if […]