Manage Your Customer Engagement (MYCE) is a new Amazon program that lets brands send marketing emails directly to Amazon customers.
Orca Pacific is excited to announce that we can now offer content syndication services through Syndigo’s Content Experience Hub. With this new capability, we can help our clients syndicate their product and brand content across a wide range of eRetailers including Walmart, Target, Wayfair, Costco, Walgreens, and many more. From hero images to comparison charts […]
Amazon OTT utilizes Amazon’s own demand-side platform (DSP) to programmatically distribute video ads throughout Amazon’s vast media network.
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.
In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]
The pandemic has accelerated the inevitable rise of online shopping around the world. Record numbers of shoppers worldwide are turning to Amazon for the very first time to fulfill their everyday buying needs. In response, brands of all categories and sizes have recognized the surge of global traffic as an opportunity to utilize Amazon’s vast […]
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]
Many consumers have, at one time or another, accidentally purchased a not-so-authentic product online. These counterfeit items create negative outcomes for both brands and consumers. So earlier this year, Amazon assembled a new global team called the Counterfeit Crimes Unit dedicated to investigating, finding, and launching legal action and criminal referrals against counterfeiters. The multi-disciplinary […]