Due to Amazon’s continued success, sellers and vendors must actively optimize their advertising strategy to keep up with the competition and demand. At Orca Pacific, we work with our clients to mitigate challenges they face and optimize their advertising strategies to outrank competitors, increase sales, and reduce ACoS. In 2018, Amazon Advertising was launched as […]
The annual Amazon Prime Day event proves to be one of the biggest eCommerce shopping events of the year, outperforming Black Friday and Cyber Monday. In fact, some retailers will offer sales during Prime Day to compete with Amazon sellers. Prime Day total sales exceeded $11 billion last year, providing a huge opportunity for sellers […]
Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]
Coming off of the holiday season and keeping in mind the impact of COVID on the market, it’s not surprising to see a drop in sales on the Amazon platform in Q1 of 2022. Q1 2021 was pre-vaccine, whereas this year we’re seeing many businesses go back to brick and mortar at a much higher rate. […]
To successfully grow a business, it’s important to understand the customer’s journey and overall experience. When it comes to Amazon, the best way to own the customer journey starts by building an Amazon Brand Store. Amazon Brand Stores are digital storefronts that help strengthen credibility and increase brand value. Customization is made easy through predesigned […]
High conversions are critical metrics for success when selling on Amazon. Content strategy plays a key role in organic traffic, customer conversions and ultimately product sales. A+ content allows sellers to highlight products and share their brand story by adding pre-formatted text and image-based modules to the detail page for their products. Leveraging A+ content […]
Stay up to date on our podcast eCommerce Deep Dive. Check out the latest episode below. Within the fast-paced and dynamic selling environment of Amazon, keeping up with new trends is crucial for competitive advantage. Amazon is constantly diversifying and innovating their features with sustainability and enhancing the customer journey in mind. Below are top […]