[Updated 9/26/2022 to include official dates]Despite the 40-year high inflation rate, shoppers around the globe took part in this year’s Prime Day event and saved over $1.7 billion on more than 300 million items. At an estimated total of $11.9 billion in sales, Prime Day proved once again that shoppers are willing to spend if […]
To become a successful Amazon seller, you must have extensive knowledge, time, and energy. Due to the platform’s complex nature, there are various misconceptions that can derail your sales strategy. Our Amazon experts outlined the top 4 misconceptions and how you can strategize for success on the platform – Misconception 1 – There is no […]
In this webinar, our team of Amazon experts will discuss how to approach goal setting and measuring success to exceed goals on Amazon.
All advertisers share one common goal and that is to get their ads in front of the most relevant users but never at the cost of appearing next to unsafe content. It is now more important than ever for advertisers to reduce the risk associated with programmatic advertising (such as Amazon DSP) by defining what […]
Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Amazon made a big move into physical retail with the launch of a cashier-less grocery store. It’s safe to say that Amazon is serious about brick-and-mortar.
If you are selling on Amazon, you may find yourself scratching your head wondering why your competitors are outranking and outselling you. An important component of succeeding as an Amazon seller is to market your products through Sponsored Ads, A+ Content, Basic Content, etc. Read about Amazon Advertising here. That said, crafting a product listing to persuade shoppers to choose your product over your competitors requires an in-depth understanding of testing methods and analyzing results. Since this is not a one-time task, it is critical to run A/B testing on various elements of your listing and identify which version performs best.
We are thrilled to announce that Orca Pacific intends to merge with MightyHive, a leading data and digital media consultancy.
Due to Amazon’s continued success, sellers and vendors must actively optimize their advertising strategy to keep up with the competition and demand. At Orca Pacific, we work with our clients to mitigate challenges they face and optimize their advertising strategies to outrank competitors, increase sales, and reduce ACoS. In 2018, Amazon Advertising was launched as […]