MASTER AMAZON’S PLATFORM

The Orca Pacific Blog

 

Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]

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Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]

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Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]

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Since Amazon began its rise to the top of the e-commerce food chain over two decades ago, they’ve revolutionized the shopping experience for both the buyer and seller. Their online concept has been so successful that it has caused major shifts in the retail industry prioritizing value and convenience for customers. That’s why Amazon’s decision […]

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By looking at overall Amazon trends, we are able to glean a clearer picture of what we can expect in 2019. We then use these predictions to develop a solid strategy for succeeding in 2019. E-commerce is expected to continue its upward climb, growing by 15.1% in 2019. While this is slightly lower than the 16% […]

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Prive Revaux: Amazon Brand Incubator Success Story Amazon Brand Incubator is a new program that includes “Amazon Exclusives,” which was originally launched in 2015. And the biggest success story is Privé Revaux, a “bargain” sunglasses brand, that offers premium styles for only $30. The brand Privé Revaux became an international brand in only a year. David Schottenstein, […]

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It’s not difficult to see how this erodes trust between brands and consumers. Enter Amazon’s solution to these issues: the new and improved Amazon Brand Registry. What exactly is Brand Registry? How can it help your business? And what are your first steps for integrating this powerful brand protection process?

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John L. Ghiorso, CEO of Orca Pacific, wrote a piece on Amazon Business that was featured on B2B E-Commerce World, a division of DigitalCommerce360.com. The article highlights the growth of Amazon Business and how B2B manufacturers can leverage the Amazon flywheel to become a top seller before the program grows too big. Read the Article: Amazon Business: […]

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BizNinja Radio, an ABC News Radio show in Southern California hosted by Tyler Jorgenson, interviewed one of our Business Managers, Ben Ryan Schwartz, on how entrepreneurs should approach getting started selling on Amazon. Before joining Orca Pacific, Ben worked for Amazon on the marketplace team and has extensive knowledge on go to market strategies and the […]

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The holiday shopping season is just around the corner. If Q4 represents high sales volumes for your company and product category, then now is the time to start your holiday advertising campaigns on Amazon. eMarketer is expecting Q4 2018 ecommerce sales to grow by about 15% over last year. In addition, advertising on Amazon has […]

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