Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.
The holiday shopping season is just around the corner. If Q4 represents high sales volumes for your company and product category, then now is the time to start your holiday advertising campaigns on Amazon. eMarketer is expecting Q4 2018 ecommerce sales to grow by about 15% over last year. In addition, advertising on Amazon has […]
Amazon announced they are consolidating their different advertising services under a new name and renaming some exiting ad products. The dizzying array of three letter acronyms (AMS, AMG, AAP) are being retired and the suite of advertising options will now fall under a single umbrella, ‘Amazon Advertising’. Functionally, campaigns that you have active now will […]
You’ve taken the first steps to start growing your business on Amazon, but you know there’s room to improve: not just selling through Amazon, but advertising and becoming a real player on the platform. It’s a good idea—proper use of Amazon Advertising is an incredibly effective way of driving sales through the site. Amazon Sponsored Brand Ads are […]
When you invest in Amazon Marketing Services, you want to be sure that you’re getting the highest possible return on your investment. There are plenty of easy ways to boost your sales through AMS, but you want to make every marketing dollar count. You want to improve your Amazon Marketing Services ROI. Amazon is one […]
Properly utilizing Amazon Sponsored Products is one of the most cost effective ways to significantly increase your sales and improve product visibility. However, setting up and managing these ad campaigns can be an overwhelming and time consuming task, especially when looking to maintain and exceed established key performance indicators (KPIs). By utilizing these tips and […]
In 2017, 46% of shoppers intended to shop for back-to-school supplies online. Following international shopping trends, that number is likely to increase every year and the most natural place to shop online is one of the largest online retailers in the world—Amazon. Back to school sales were predicted to grow 4% in 2017 and on Amazon, early sales […]
Prime Day 2018 is almost here, and with it, the need to advertise. You want your business to reap all the advantages of one of the biggest Amazon shopping days of the year–and using the right advertising strategies will transform your efforts and make it possible for you to better reach your target audience. These […]