Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]
Amazon Storefronts are multi-page stores that exist within the Amazon platform to help Amazon customers shop products from specific brands.
Learn about new opportunities to capitalize on the unprecedented increase in online shopping and get actionable advice with a Q&A session.
Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.
The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air. It’s not enough to have an amazing product. And shoveling loads of cash into advertising simply does not […]
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]