MASTER AMAZON’S PLATFORM

Category: Advertising

Expanded Advertising Services

We are excited to announce that Orca Pacific can now offer Sponsored Advertising services for an expanded list of retailers including Target, Staples, Macy’s, CVS, and more. This is in addition to our recent expansion to Walmart and Instacart advertising services. This expansion of advertising services is a continuation of the momentum that we have […]

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Walmart & Instacart Advertising Services

Orca Pacific is now offering Sponsored Advertising services for Walmart.com and Instacart. For the very first time, we are going beyond the Amazon marketplace to help brands reach customers across the broader eCommerce landscape. This expansion of services is a continuation of the momentum that we’ve been building over the past 12 years, including the […]

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Amazon OTT utilizes Amazon’s own demand-side platform (DSP) to programmatically distribute video ads throughout Amazon’s vast media network.

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Launching a Product on Amazon

Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.

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Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform.  However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]

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Amazon Storefronts are multi-page stores that exist within the Amazon platform to help Amazon customers shop products from specific brands.

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Learn about new opportunities to capitalize on the unprecedented increase in online shopping and get actionable advice with a Q&A session.

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Amazon DSP (Demand-Side Platform)

Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.

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Coronavirus and Amazon Advertising

Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.

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