The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.
As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]
AAP is a demand-side-platform (DSP) – a system that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. AAP offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air. It’s not enough to have an amazing product. And shoveling loads of cash into advertising simply does not […]
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]
By looking at overall Amazon trends, we are able to glean a clearer picture of what we can expect in 2019. We then use these predictions to develop a solid strategy for succeeding in 2019. E-commerce is expected to continue its upward climb, growing by 15.1% in 2019. While this is slightly lower than the 16% […]
The holiday shopping season is just around the corner. If Q4 represents high sales volumes for your company and product category, then now is the time to start your holiday advertising campaigns on Amazon. eMarketer is expecting Q4 2018 ecommerce sales to grow by about 15% over last year. In addition, advertising on Amazon has […]
The holiday season is closer than you think–and as an Amazon Seller, it’s critical that you start planning early. If you’re planning to sell products on Amazon during the holiday season, it’s important to have a solid plan of action that will allow you to improve your selling strategy and make it easier for you […]
Amazon announced they are consolidating their different advertising services under a new name and renaming some exiting ad products. The dizzying array of three letter acronyms (AMS, AMG, AAP) are being retired and the suite of advertising options will now fall under a single umbrella, ‘Amazon Advertising’. Functionally, campaigns that you have active now will […]