MASTER AMAZON’S PLATFORM

Category: Strategy and Thought Leadership

 
Coronavirus and Amazon Advertising

Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.

Continue Reading

For 3rd-party sellers on Amazon, the coronavirus (COVID-19) pandemic has created new obstacles and unprecedented uncertainty. So I consulted the team at Orca Pacific to create a list of the top nine tips for sellers navigating the platform today. These tips can be broken down along the lines of supply and demand. Supply Disruptions Caused […]

Continue Reading

Coronavirus Impact on Commerce

The novel coronavirus (COVID-19) is undoubtedly shaking the world of retail, creating massive disruptions in supply and volatile shifts in demand. As social distancing increases, brands, retailers, and manufactures are left feeling uncertain about the future of commerce.

Continue Reading

Will the Shift to eCommerce because of the Coronavirus Sustain Over the Coming Months and Beyond? I Believe It Will…

Continue Reading

A list of eCommerce resources that include podcasts, blogs, newsletters, videos, and books that are ideal for busy people.

Continue Reading

Vendor Central vs. Seller Central

Understand What You Should Consider When it Comes to Choosing Between Vendor Central vs. Seller Central Amazon.

Continue Reading

Launch New Product on Amazon

Last month, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs that Amazon […]

Continue Reading

Your customers are talking to you, but are you listening? If you’re not regularly monitoring your Amazon reviews, you’re missing key information that should be informing your brand strategy. We all love positive ratings, but a negative review can really hurt. After all, you work hard to build your brand and create products that customers […]

Continue Reading

As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]

Continue Reading

Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air. It’s not enough to have an amazing product. And shoveling loads of cash into advertising simply does not […]

Continue Reading

Start a conversation