Category: Strategy and Thought Leadership

In this webinar, our team of Amazon experts will discuss how to approach goal setting and measuring success to exceed goals on Amazon.

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If you are selling on Amazon, you may find yourself scratching your head wondering why your competitors are outranking and outselling you. An important component of succeeding as an Amazon seller is to market your products through Sponsored Ads, A+ Content, Basic Content, etc. Read about Amazon Advertising here. That said, crafting a product listing to persuade shoppers to choose your product over your competitors requires an in-depth understanding of testing methods and analyzing results. Since this is not a one-time task, it is critical to run A/B testing on various elements of your listing and identify which version performs best. 


Join our panelists for an insightful discussion about the Amazon Canada platform.

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The annual Amazon Prime Day event proves to be one of the biggest eCommerce shopping events of the year, outperforming Black Friday and Cyber Monday. In fact, some retailers will offer sales during Prime Day to compete with Amazon sellers. Prime Day total sales exceeded $11 billion last year, providing a huge opportunity for sellers […]

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Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]

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Coming off of the holiday season and keeping in mind the impact of COVID on the market, it’s not surprising to see a drop in sales on the Amazon platform in Q1 of 2022. Q1 2021 was pre-vaccine, whereas this year we’re seeing many businesses go back to brick and mortar at a much higher rate. […]

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To successfully grow a business, it’s important to understand the customer’s journey and overall experience. When it comes to Amazon, the best way to own the customer journey starts by building an Amazon Brand Store. Amazon Brand Stores are digital storefronts that help strengthen credibility and increase brand value. Customization is made easy through predesigned […]

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Launching a Product on Amazon

Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.

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Launch New Product on Amazon

In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]

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