MASTER AMAZON’S PLATFORM

Category: Strategy and Thought Leadership

Launching a Product on Amazon

Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.

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Launch New Product on Amazon

In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]

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The pandemic has accelerated the inevitable rise of online shopping around the world. Record numbers of shoppers worldwide are turning to Amazon for the very first time to fulfill their everyday buying needs. In response, brands of all categories and sizes have recognized the surge of global traffic as an opportunity to utilize Amazon’s vast […]

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Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform.  However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]

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Webinar - COVID-19 on Amazon

Get actionable advice for protecting your top line and leveraging new opportunities on the Amazon platform. Thursday, April 30th at 11 am (PST) / 1 pm (EST).

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Coronavirus and Amazon Advertising

Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.

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Coronavirus Impact on Commerce

The novel coronavirus (COVID-19) is undoubtedly shaking the world of retail, creating massive disruptions in supply and volatile shifts in demand. As social distancing increases, brands, retailers, and manufactures are left feeling uncertain about the future of commerce.

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A list of eCommerce resources that include podcasts, blogs, newsletters, videos, and books that are ideal for busy people.

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Vendor Central vs. Seller Central

Understand What You Should Consider When it Comes to Choosing Between Vendor Central vs. Seller Central Amazon.

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