MASTER AMAZON’S PLATFORM

Category: Strategy and Thought Leadership

 
Launch New Product on Amazon

Last month, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs that Amazon […]

Continue Reading

Your customers are talking to you, but are you listening? If you’re not regularly monitoring your Amazon reviews, you’re missing key information that should be informing your brand strategy. We all love positive ratings, but a negative review can really hurt. After all, you work hard to build your brand and create products that customers […]

Continue Reading

As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]

Continue Reading

Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air. It’s not enough to have an amazing product. And shoveling loads of cash into advertising simply does not […]

Continue Reading

Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]

Continue Reading

Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]

Continue Reading

Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]

Continue Reading

Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]

Continue Reading

Prive Revaux: Amazon Brand Incubator Success Story Amazon Brand Incubator is a new program that includes “Amazon Exclusives,” which was originally launched in 2015. And the biggest success story is Privé Revaux, a “bargain” sunglasses brand, that offers premium styles for only $30. The brand Privé Revaux became an international brand in only a year. David Schottenstein, […]

Continue Reading

It’s not difficult to see how this erodes trust between brands and consumers. Enter Amazon’s solution to these issues: the new and improved Amazon Brand Registry. What exactly is Brand Registry? How can it help your business? And what are your first steps for integrating this powerful brand protection process?

Continue Reading

Start a conversation