MASTER AMAZON’S PLATFORM

Category: News and Updates

 

Project Zero, Amazon’s brand protection program meant to “drive counterfeits to zero”, is now open to all eligible brands. Project Zero is meant to empower brands with means to take action.

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Amazon & D2C Ecommerce: Reducing Friction Between Channels to Accelerate Growth

The Amazon marketplace can often be viewed as a convoluted channel to sell your products online; and with the ever changing rules, it can be challenging to develop brand advocacy and obtain the high margins you deserve. Find the perfect balance of developing your direct to consumer store, and selling on Amazon to grow your […]

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By September 3rd, Amazon will be requiring any product (a) larger than 18″ x 14″ x 8” and/or (b) weighing 20 lbs or more to be “designed and certified as ready-to-ship within  Tier 1 (FFP) or Tier 2 (SIOC) of their Frustration-Free Packaging program.” The initiative is designed to reduce packaging waste and improve the […]

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As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]

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Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]

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Since Amazon began its rise to the top of the e-commerce food chain over two decades ago, they’ve revolutionized the shopping experience for both the buyer and seller. Their online concept has been so successful that it has caused major shifts in the retail industry prioritizing value and convenience for customers. That’s why Amazon’s decision […]

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By looking at overall Amazon trends, we are able to glean a clearer picture of what we can expect in 2019. We then use these predictions to develop a solid strategy for succeeding in 2019. E-commerce is expected to continue its upward climb, growing by 15.1% in 2019. While this is slightly lower than the 16% […]

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John L. Ghiorso, CEO of Orca Pacific, wrote a piece on Amazon Business that was featured on B2B E-Commerce World, a division of DigitalCommerce360.com. The article highlights the growth of Amazon Business and how B2B manufacturers can leverage the Amazon flywheel to become a top seller before the program grows too big. Read the Article: Amazon Business: […]

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BizNinja Radio, an ABC News Radio show in Southern California hosted by Tyler Jorgenson, interviewed one of our Business Managers, Ben Ryan Schwartz, on how entrepreneurs should approach getting started selling on Amazon. Before joining Orca Pacific, Ben worked for Amazon on the marketplace team and has extensive knowledge on go to market strategies and the […]

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Highlights: Amazon launched Storefronts, a curated collection of products from small to medium-sized businesses in the US. Amazon Storefronts goes beyond the products to tell the stories of the business owners and their products. A national TV ad is accompanying the launch featuring The Little Flower Soap Co. and highlights that half of Amazon sales […]

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