eCommerce Deep Dive

with John Ghiorso

eCommerce for Brewing Companies with Pabst’s Will Yen

Episode 51
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In this episode, John talks with Will Yen, Director of National Accounts, eCommerce at Pabst Brewing Company. John and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.

 

About the Guest:

 

Will has been in the eCommerce game since 2008, starting his career at Expedia.  His next roles at Warner Bros., Kimberly-Clark, P&G, ViacomCBS, Zulily and currently Pabst Brewing have included various categories as well as roles in sales, shopper marketing, and brand management, but all focused on driving eCommerce growth.  His hobbies including running, beer and sometimes running for beer.

 

Follow Will Yen on LinkedIn: https://www.linkedin.com/in/will-yen/

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