Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
Amazon News & Trends: June 2021
Episode 50
In this episode of eCommerce Deep Dive, John Ghiorso and Nathan Hogle from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as insights from Prime Day 2021, Amazon anti-counterfeit efforts, continued container shortages and so much more.
Defining the eCommerce Skill Set with SureWerx’s Stacy Hanks
Episode 49
John and Stacy discuss her experience working at Amazon, MasterLock, and now SureWerx, misconceptions that brands have about Amazon, and where the eCommerce team should sit within an organization.
Winning Digital Experiences with Bloomreach’s Raj De Datta
Episode 48
In this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more.
Amazon News & Trends Live: May 2021
Episode 47
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, Vine Changes, The Brand Crackdown and so much more.
People, Process, and Platform with Bayer’s Alana Feldman
Episode 46
In this episode, John talks with Alana Feldman, Manager of Content Strategy & Activation at Bayer. John and Alana discuss having a holistic content strategy, the importance of companies avoiding the siloed mentality, and her experience working on the eCommerce side of a healthcare company during the pandemic.
Amazon News & Trends: April 2021
Episode 45
This month, John and Kyle discuss updates such as FBA Storage Limits, A/B Testing Product Image, Amazon Explore and so much more.
Setting Brands Up For Success At Every Retailer with Syndigo’s Chris Barnes
Episode 44
John and Chris discuss having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.
Amazon News & Trends: March 2021
Episode 43
In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. This month, they discuss updates such as Prime Day 2021, FBA fee increases, Whole Foods in-store attribution and so much more.
Protect Your eCommerce Margins with clean.io’s Kathleen Booth
Episode 42
John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.