eCommerce Deep Dive

with John Ghiorso

Protect Your eCommerce Margins with clean.io’s Kathleen Booth

Episode 42
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In this episode, John talks with Kathleen Booth, VP of Marketing at clean.io, Market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.

Kathleen Booth is the VP of Marketing at clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites.

Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT. Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.

https://www.clean.io/

https://www.linkedin.com/in/kathleenslatterybooth/

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