In this episode, John talks with Raj De Datta, CEO and Co-Founder of Bloomreach, A digital experience platform for e-commerce that powers brands. John and Raj discuss his new book (The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences), learning why your customers seek your product, B2B digital experience, and so much more.

About the guest:

Raj De Datta, Co-Founder and CEO of Bloomreach, a leading software platform that powers over $200B in digital commerce experiences, representing 25% of retail eCommerce in the US and the UK. Bloomreach is trusted by brands including Eddie Bauer, Forever 21, Puma, Neiman Marcus, Albertans, Travis Perkins and Paige. A multiple-time entrepreneur, before launching Bloomreach, De Datta has worked with companies like Wayfair, Khan Academy, Ogivly, and many more.

De Datta’s new book, The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences [June, Columbia Business School Publishing], seeks to provide tips for improving e-commerce listings and practices in an effort to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

Link to purchase: https://www.amazon.com/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202/

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