eCommerce Deep Dive

with John Ghiorso

Setting Brands Up For Success At Every Retailer with Syndigo’s Chris Barnes

Episode 44
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In this episode, John talks with Chris Barnes, SVP, Corporate Development & Solutions Delivery at Syndigo, the largest single-source network for managing and syndicating complete and accurate product information. John and Chris discuss having a consistent presence across the eCommerce landscape, anticipating how shoppers can be different platform to platform and future content experience opportunities.

Chris Barnes joined the Syndigo leadership team in July of 2017 as the SVP of Strategy & Solutions, responsible for driving product strategy, innovation, market expansion, partnerships, and sales growth for Gladson’s solutions.  Chris helped drive the product development and strategies for new go-to-market products and services while integrating the combined solutions from the

acquisitions of FSEnet+, Webcollage, Nutritionix, and Edgenet in 2018, along with ItemMaster, Content Analytics, Shotfarm, Wisebase, and SellPoints in 2019, and Kwikee and Attribytes in 2020.

Since then, Chris has moved to the role of SVP, Corporate Development & Solutions Delivery, leading 3rd party partnerships, go-to-market strategy for Syndigo’s integrated Content Experience Hub platform, and a team of subject matter experts supporting our global clients and prospects on Syndigo’s expansive solution suite. Chris leads the relationship with both GS1 US and GS1 Global, and is heavily involved in several initiatives and workgroups including the GDSN User Group, Attribute Definitions for Business, the Global Data Model, and Mobile Ready Hero Image workgroup, along with the Syndigo liaison for the Data Pool meetings, Global Forum, GS1 Connect, and European Regional Forum sessions

Prior to joining Syndigo, Chris was the SVP of eCommerce Solutions at Market Track (now Numerator), a Vista Equity Partners owned company, and an industry leader in promotions, brand advertising, and eCommerce pricing and product intelligence. For 8 years Chris ran the go-to-market, product development, and product strategy for their eCommerce organization, helping global brands, retailers, marketplaces and eCommerce pure players with pricing intelligence, MAP, and brand protection solutions through acquisitions of Dynamite Data, New Momentum, Channel IQ, and 360pi.

As a well-respected eCommerce industry expert and influencer, Chris brings together his passion for product content, data quality, analytics and all things eCommerce to help bridge the challenges brands, distributors, and retailers face in today’s rapidly growing ecosystem.

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