Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
In this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two share key strategies on how to grow your Amazon business in the current climate
Steve’s views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19.
The two lay out important strategies for brands to stay engaged with customers across the digital landscape.
The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.
Brands need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce.
In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online.
In episode 11 John talks with Kris McDermott about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing.
In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19.
John Ghiorso and Ross Cully discuss new developments in Walmart.com’s advertising platform as well as the evolution of Walmart’s fulfillment network to offer services to 3rd party sellers.