eCommerce Deep Dive

with John Ghiorso

Breaking Down Barriers in the Grocery Category with Profitero’s Sarah Hofstetter

Episode 39
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In this episode, John talks with Sarah Hofstetter, President of Profitero, Campbell Soup Board Member and Co-host of BRAVE Commerce Podcast. John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high-funnel tv advertising connects to the actual purchase online.

Sarah is a visionary leader with a proven track record of drivingtremendous growth in multiple disruptive environments during the past 20+ years. She is the former Chairwoman and CEO of digital marketing agency, 360i, which under her leadership grew from 30 to 1,000 people and was recognized by Ad Age as a top 10 national advertising agency every year that she was CEO

and President. Prior to joining 360i, she founded Kayak Communications, a consulting firm for startups.

Sarah also spent almost 10 years at Net2Phone, one of the world’s first providers of VoIP technology, in a series of senior leadership positions. Sarah is a member of the board of directors for Campbell Soup Company. She has been recognized by Ad Age’s “40 Under 40,” and Adweek 50, and has been inducted into the AAF Hall of Achievement and Word of Mouth Marketing Hall of Fame. Sarah also has taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.

FUN FACT — Sarah has a collection of over 1,100 Pez dispensers

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