Hosted by John Ghiorso
John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.
The two talk about how consumer focus has shifted to survival and how brands can pivot their messaging to better relate to customers.
In Episode 7, John discusses DTC eCommerce strategies with Jordan Brannon, President and COO of Coalition Technologies. From Shopify and Amazon to Ebay and beyond, the two explore the importance of keeping an open mind when exploring eCommerce sales channels.
In Episode 6, John speaks with author and eCommerce thought leader Michael Zakkour. Michael describes the changing nature of physical versus online retail and projects a unification of commerce into singular ecosystems.
In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team.
With COVID-19 shaking up the eCommerce landscape, John and Rick discuss the rise of social commerce through platforms like Facebook and Instagram.
A conversation that explores the sudden consumer shift towards buying groceries online during the COVID-19 pandemic.
Michael Krakaris, esteemed co-founder of Deliverr, offers perspective at scale for the impact of coronavirus on eCommerce.