eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Amazon’s Day One Mentality with Alex Kantrowitz

Episode 32

John and Alex talk about Amazon’s commitment to replace mundane tasks with creative opportunities, the ‘hands off the wheel’ ideology, building leadership qualities, and so much more.

Advice Every CPG Brand Needs to Hear with Sri Rajagopalan

Episode 31

John and Sri discuss topics that every CPG brand needs to hear—such as, Click and Collect – Selling DTC or 3P on Amazon, Profitability, and the difference of being an incumbent (Legacy) vs Digitally Natives (and Small Brands) in the industry. 

Amazon News & Trends: October 2020

Episode 30

John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss what to updates from the past Prime Day, Amazon staff & operation changes, Amazon’s new Shopper Panel and so much more.

Where to Spend Your Digital Advertising Dollars with Nich Weinheimer

Episode 29

John and Nich discuss retail and their ad platforms, where digital advertisement dollars are best spent, and the future of display advertising. 

Building Online Shopping Experiences through Personalization with Matt Schlicht and Ben Parr

Episode 28

John, Matt, and Ben discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.

Amazon News & Trends: September 2020

Episode 27

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news and trends from Amazon. They discuss what to expect from Prime Day, logistics during the holiday season, Amazon’s Climate Pledge and so much more.

Using Amazon DSP to Find the Right Audience with Nich Seo

Episode 26

In this episode, John chats with Nich Seo, Sr. Manager of Partnership Development at MightyHive, the leading data and digital media consultancy. Nich breaks down display advertising strategies using Amazon’s Demand Side Platform. He and John discuss how endemic versus non-endemic brands can utilize the ad tactic to target audiences with relevant display ads. They also touch on new ad inventory through OTT and Twitch.

Strategies for Home and Furniture Brands on Amazon with Dan Stack

Episode 25

In this episode, John speaks with Dan Stack, VP of National Accounts and Strategic Partnerships for Ashley Furniture Industries.

Strategies for National Brands on the Amazon Marketplace with Jay Lagarde

Episode 24

In this episode of eCommerce Deep Dive, John talks with Jay Lagarde, Founder and CEO of eComEngine. The two discuss advantages that digitally native brands have over national brands on the Amazon platform and methods for narrowing that gap. They also touch on review strategy and the importance of reputation management. Later on in the episode, John and Jay explore the changing dynamic between direct import sellers and national brands on Amazon, and Jay shares some advice for national brands who feel like they are being undercut.

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