eCommerce Deep Dive

with John Ghiorso

Building Online Shopping Experiences through Personalization with Matt Schlicht and Ben Parr

Episode 28
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In this episode of eCommerce Deep Dive, John Ghiorso talks with Matt Schlicht and Ben Parr, the CEO and Co-founder & President of Octane AI. They discuss what they believe is the potential of creating personalized experiences for consumers online. They describe this transformation by getting to know the customer in new ways and in return having consumers with a higher engagement rate and more confidence in their purchase.


About the Guest:

Ben Parr is President and Co-Founder of Octane AI, a platform

to fuel brand growth and personalization. Octane AI powers

engaging quizzes, data collection, and personalized Messenger and SMS automation. Ben is the author of “Captivology: The Science of Capturing People’s Attention” and a boar

d director of the non-profit Samasource. Previously, Ben

was the Co-Editor of Mashable, a columnist for CNET, and a venture capitalist. He has sat on the advisor boards of Lufthansa Airlines and various startups. He is

a member of Forbes 30 Under 30. Matt is the CEO and Co-Founder of Octane AI, the all-in-one buyer persona marketing suite for eCommerce. Octane AI powers en

gaging quizzes, data collection, and personalized Messenger and SMS automation.

Matt Schlicht is the creator of Chatbots Magazine, the #1 bots a

nd AI publication in the world with over 750,000 readers a year. He

is also a TikTok expert with over 800k TikTok followers and the creator of TikTok newsletter The For You Page. Previously, with a focus on digital product de

sign, Matt pioneered one-to-many online live video at Ustream (acquired by IBM), went through YCombinator, and helped grow rapper Lil Wayne from 1 to 30 million fans online.


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