In this episode, John talks with Rob Gonzalez, Co-founder & CMO of Salsify—a company providing commerce experience management for digital shelves. John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels’ fullest potential, and how to avoid the pitfalls of playing digital catch up.

Rob is the co-founder and CMO of Salsify, which empowers brand manufacturers to win on the digital shelf by delivering the product experiences consumers demand anywhere they choose to shop online. Rob has worked with executives at hundreds of brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom to help advise on winning strategies for comme

rce. Prior to founding Salsify, Rob and his co-founders were with Endeca Technologies, acquired by Oracle for $1.1B in 2011. Endeca pioneered search, navigation, and merchandising for ecommerce, and powered ecommerce sites such as Walmart.com, HomeDepot.com, Target.com, Walgreens.com, and more than half of the top 100 internet retailers in North American, and hundreds more globally.