eCommerce Deep Dive
Maximizing the Experience of Luxury eCommerce with BORN’S Jean-Christophe Chopin
In this episode, John talks with Jean-Christophe Chopin, Founder and CEO of BORN, an invite-only premium market network company that helps selected retailers get inspired, get connected, and be in business with curated design-lifestyle brands. John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN’s ambitions for the e-commerce space.
Serial entrepreneur Jean-Christophe (JC) Chopin is the founder and CEO of BORN Group, which includes the proprietary BORN brand, an invite-only premium market network company that helps selected retailers get inspired, get connected and be in business with curated design-lifestyle brands. BORN’s operational lab enables and develops the right tools and white label solutions for ecosystem players like trade shows.
Through BORN’s enterprise solution and the world’s first global SaaS market-network, Alkeon Intelligence, content, community and commerce are combined to connect buyers and sellers through a best-in-class platform powered by machine learning, which provides valuable data and detailed business insights to small, medium and large-scale brands as part of the worldwide ‘Creators & Brands Network’.
To coincide with the BORN brand, JC Chopinalso launched the BORN TO CREATE program to honor creativity, design and ingenuity across multi-categories including fashion, beauty, technology, interiors, sports leisure and span seven regions around the world (soon to include Africa). Creativity is paramount to the program and promotes the importance of community to honor the shared experience of the creators and entrepreneurs across the categories and regions. This sense connectedness is very core of the BORN – ALKEON concept; at the core of JC himself.
Prior to the inception of BORN, JC pioneered and co-founded E*Trade Europe and Verisign Europe in the early days of the Internet, and later went on to invest in real estate, time pieces and luxury fashion.
Follow Jean-Christophe Chopin on LinkedIn