The Orca Pacific Blog

[On-Demand Webinar] How to Better Prepare for Prime Day

Article by: Orca Pacific

Prime Day is one of the most significant digital commerce events on the calendar. Watch as a couple months before the anticipated Prime Day, our Amazon experts take a deep dive into how to maximize your brand’s performance and prepare for a successful Prime Day 2022.

In this webinar, we cover the following topics:

  • Prime Day prep foundations: steps every brand should take to ensure retail readiness
  • What types of products make sense to promote on Prime Day and which products to increase advertising spend on
  • How to navigate your Prime Day promotional strategy and approach discounting
  • How to plan for inventory demand



David Grill

David Grill is the Director of Advertising at Orca Pacific. He has steadily grown in the company, working his way from advertising manager to senior advertising manager before his role as director. He has honed his expertise in digital media at companies like Sinclair Broadcast Group and Planit. Now he applies his market research and digital strategy experience to help Amazon brands excel on the platform.

Rob Antolin

Rob Antolin joined Orca Pacific as a Business Manager and is now the Director of Business Management. He has had a storied career, including a position as a Senior Vendor Manager at Amazon. He also worked at notable companies like Cision and the NHL. His specialties are in strategy, supply chain optimization, and management.

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