Amazon announced an expansion to incentives offered to brands who take part in SIOC (Ships in Own Container) or FFP (Frustration Free Packaging).
Manage Your Customer Engagement (MYCE) is a new Amazon program that lets brands send marketing emails directly to Amazon customers.
Orca Pacific is excited to announce that we can now offer content syndication services through Syndigo’s Content Experience Hub. With this new capability, we can help our clients syndicate their product and brand content across a wide range of eRetailers including Walmart, Target, Wayfair, Costco, Walgreens, and many more. From hero images to comparison charts […]
Orca Pacific is now offering Sponsored Advertising services for Walmart.com and Instacart. For the very first time, we are going beyond the Amazon marketplace to help brands reach customers across the broader eCommerce landscape. This expansion of services is a continuation of the momentum that we’ve been building over the past 12 years, including the […]
Amazon OTT utilizes Amazon’s own demand-side platform (DSP) to programmatically distribute video ads throughout Amazon’s vast media network.
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.
In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]
The pandemic has accelerated the inevitable rise of online shopping around the world. Record numbers of shoppers worldwide are turning to Amazon for the very first time to fulfill their everyday buying needs. In response, brands of all categories and sizes have recognized the surge of global traffic as an opportunity to utilize Amazon’s vast […]