Amazon Marketing Services is one of the most important and effective promotional opportunities available on the Amazon platform, and versions of it are available on the Vendor Central (1P) and Seller Central (3P) portals. Our AMS consultants have extensive experience optimizing advertising campaigns to maximize our clients’ ad spend.
What is Amazon Marketing Service?
AMS is a CPC (Cost-per-Click) based ad platform and operates at the bottom of the sales funnel. Customers actively searching for a given keyword or phrase are typically much closer to making a purchase, therefore using AMS is a great way to secure visibility and increase sales conversions
Why Use AMS?
AMS is one of the most cost-effective drivers of traffic and sales available on the Amazon platform. It is instrumental to the overall growth of any Amazon business. Aside from the immediate ROI that is tracked for each campaign, there is also a significant long-term benefit of running AMS campaigns: established, well optimized ads continuously drive qualified traffic and increased sales conversions to improve organic sales performance through overall brand awareness. As a result, your entire business receives incremental lift.
Experienced AMS Consultants
We utilize all three campaign types – Headline Search, Product Display, and Sponsored Products. Orca Pacific has an entire advertising team that works extensively within the AMS portal to develop, implement, and optimize campaigns on a regular basis. They work closely with Business and Account Managers to develop an advertising strategy that works best for your business. Beyond initial strategy and execution, we continually analyze search terms and optimize overall campaign performance to ensure we meet budget, traffic, market share, and ROI goals tailored to our clients’ needs.