Amazon Vendor Consulting
We take your Amazon business to the next level with Amazon strategic vendor services and proactive optimization designed to increase your sales on the platform.
Every aspect of the Amazon platform is unique from other retailers. We made it our mission to embrace these intricacies and master them for our clients. With managed services, we become an extension of your team dedicated to maximizing your potential on the world’s largest online marketplace.
While there are no sales people within the web pages of Amazon, there are still abundant opportunities to craft a sales experience with Amazon content. Optimized content not only attracts more eyes to vendors listings, but it improves the customer experience and increases conversion.
From the product detail page to your own brand store, we overhaul your content to get the most out of the Amazon platform. By equipping content designers and experts with advanced keyword technology, we never let your brand or products get lost in the crowd.
Detail Page Content OptimizationAbove the page fold, we optimize your listing with data-supported keywords to increase organic visibility. Below the page fold, we design and optimize your A+ Content to showcase your brand's value.
Brand Store DesignWe establish your custom storefront and funnel customers into a branded shopping experience beyond the crowded search page.
Reviews and Ratings SupportWe use multiple programs within Amazons terms of service to maximize this aspect of the platform and gain customer trust with real-time monitoring tools, customer communication consulting, and review program expertise.
Advertising and Promotion Management
Amazon is more than a retailer; it's also a massive advertising platform. Opportunities to reach a larger, more qualified audience are available through Amazon advertising on Vendor Central. And with our managed services, you get the industry's leading technology and top advertising minds leading the charge.
We develop, implement, and continually optimize your Amazon Sponsored Advertising (PPC) and Amazon Display (DSP) strategies to achieve long-term gains and sustainable growth on the platform. All the while, our reporting dashboard lets you watch that growth happen in real-time.
Amazon Search Ads and DSPWe design and carry out cutting-edge advertising strategies that reach all ends of the marketing funnel.
Real-Time Reporting with Advertising DashboardWe give our clients ultimate insight into their campaigns with 24/7 reporting through a custom advertising dashboard.
Utilizing Amazon Deals and Promotional OffersWe market your products through Amazon's many promotional channels.
Vendor Central Operations and Business Consulting
You can’t treat Amazon like any other retailer. Establishing your business in the crowded marketplace requires a full team dedicated to managing your day-to-day Amazon business.
With former Amazonians and industry experts in your corner, you gain the capability and control you’ve always wanted. Whether it’s inventory and demand planning or early preparation for major platform shifts, you never miss a beat when your business is run from Amazon’s backyard. With our fingers on the pulse, your success is no longer a guessing game.
Inventory and Demand PlanningWhether using staged PO’s, direct import, or direct fulfillment or other methods we want to ensure that your product is always available to the customer through minimizing out of stick rates.
Process Improvement and Chargeback MitigationWe work with you to improve your internal processes to comply with Amazon’s standards and mitigate all fees and charges.
Hybrid Strategy and ConsultingWe help evaluate and execute hybrid strategies for a number of reasons like channel control, mitigate CRaP items, and more.
“Amazon is completely different than every other retailer. That's why we build strategies that account for the nuance and intricacies of the ever-changing platform. Our specialization is our strength.”– Lisa Lockwood, EVP of Client Services –
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]read more
Addressing the unique challenges that fashion brands face on the Amazon platform and what they can do to overcome them.
In 2017, Amazon emerged as the largest online fashion retailer in the United States. Since then, the fashion category has continued to surge as potential for brands on the platform remains largely untapped. However, as brands pursue the sizable opportunity available on Amazon, they are encountering category-specific challenges. After witnessing these challenges first-hand, our team has broken down the current landscape for fashion brands into the three main roadblocks, each in need of a strategic solution.download now