Amazon Global Selling – The Final Frontier
Article by: Orca Pacific
Whether you are an established brand or a growing startup launching a new product, odds are that your company has thought about or possibly already explored selling internationally on Amazon. Amazon global selling is quite intricate and involves an advanced level of expertise that can be daunting, but those businesses that define a strategy and invest in resources reap the rewards others leave behind.
Why Sell Internationally on Amazon?
According to Statista, retail e-commerce sales worldwide amounted to $2.3 trillion in 2017 and e-retail revenues are projected to grow to $4.88 trillion by 2021. In their effort to become the leading global shopping platform, Amazon has aggressively been investing in international markets over the past several years. This investment is not only to benefit Amazon’s own customers but also to provide third-party sellers the opportunity to offer their unique product selections to customers worldwide. Currently, Amazon operates 12 marketplaces across the globe including the North America, Europe, Asia and most recent launch in Australia.
At this year’s ShopTalk conference in Las Vegas, Eric Broussard, Vice President of International Marketplaces and Retail, revealed that more than 25% of all revenue for Amazon globally came from cross-border transactions, up more than 50% from the year prior. If you are a manufacturer or private label brand, international expansion must be on your strategic road map for Amazon. Not only to sustain your existing business model but also to compete for customers on the global stage.
Watch Eric Broussard’s presentation at ShopTalk 2018
To maximize your potential in the global marketplace, your business must understand the distinct nuances of selling internationally including and not limited to tax obligations, logistic and product compliance. If your business has been seriously considering global expansion on Amazon but unsure of how to proceed, the team at Orca Pacific can help. We can determine if global selling makes sense for your business and collaborate on your go-to-market strategy by leveraging our knowledge of the market, expertise with Amazon and strategic partnerships with our network of solution providers.