Amazon Sponsored Brands FAQs
Article by: Orca Pacific Advertising Team
Does Sponsored Brands make sense for all categories?
Yes. If there are opportunities to increase your brand’s share of voice, then you have a reason to pursue a Sponsored Brands strategy, regardless of category.
Yes. Just because your brand is well-known does not mean that it is top-of-mind for customers or incapable of being disrupted by up-and-coming brands.
No. Allocation of investment across ad tactics will always be circumstantial.
No. Sponsored Brands placements aren’t limited to the Amazon search banner. They can also appear in the middle and bottom of the search page.
Yes. There are character counts and prohibited terms to protect customer experience.
Technically no. But there are some best practices to ensure return on investment.