Amazon Prime Day brings with it increased traffic across the website, including plenty of buyers who are eager to check out new sellers and try out new products that they’ve been waiting patiently to try. In 2017 alone, consumers spent more than $2.14 billion on Prime Day–and you want to be sure that your business gets its fair cut of those proceeds. The average seller sees an approximately 80% increase in sales on this important day, but the right advertising can help increase sales even more. In order to make sure that your profile stands apart from the crowd, make sure you’re taking advantage of these simple tips and tricks.
Tip #1: Keep a Close Eye on Your Account
Prime Day is a great opportunity to bring in new buyers, sell plenty of inventory, and make great profits. It’s also a great opportunity to watch your ratings crash through the floor if something goes wrong. Make sure that you’re clearly monitoring everything going on with your account on Prime Day. Ideally, you want to have someone monitoring the account information all day in order to catch any problems before they become more serious.
Tip #2: Check Your Keywords
Are the items you have for sale selling at a high rate? If they are, what keywords are bringing in buyers who are purchasing those products? Evaluate your keywords and conduct an audit to see which ones are performing particularly well. High-performing keywords can help shape your Amazon Prime Day ad campaigns, sponsored products, and more. Note, however, that you shouldn’t stuff keywords into any aspect of your product descriptions or titles, since keyword stuffing can put off potential buyers and even cause search engines to miss your products.
Tip #3: Test Ads
Before you create an ad just for Prime Day, make sure you test it! A trial run will give you a better look at who your ads are reaching, how they’re performing, and whether or not they’re going to help you meet your goals. By testing your ads, you can see how they change your sales and alter them accordingly in order to increase your Prime Day sales.
Tip #4: Check Your Advertising Budget
On Prime Day, traffic ramps up across Amazon. That means great opportunities for customers to see your advertisements and check out your products, but it can also mean that your Sponsored Product ad budget will run out well before the traffic is done. Make sure that you have plenty of room in the budget to have customers see your ads for the entire day.
Tip #5: Make Sure You’re Prime Eligible
While a large percentage of sales made on Prime Day are made by third-party sellers, in order to make your products as visible as possible, you need to make sure that they’re eligible for Prime status. This isn’t as simple as clicking a few buttons. It can take between 5 and 90 days to complete the process to become a Prime seller, so make sure you start early!
Tip #6: Create the Right Discounts
Creating the right discounts just for Prime Day is a great way to bring in increased traffic. Like many sales, however, getting the right mix of discounts and marketing promotions for Prime Day involves several elements. Make sure that your discount:
- Is large enough to appeal to the average buyer. Ideally, you want to have one of the least expensive items in your category.
- Is on items that customers are looking for on Prime Day.
- Will still allow you to make a profit on the item, even after shipping.
- Will appeal to customers in spite of the range of other sales available.
Consider doing a test run on your sales to discover how well those specific sales perform. This is particularly important if you’ve been invited to offer a Lightning Deal for Prime Day.
Tip #7: Increase Your Inventory
In order to fully take advantage of Prime Day sales, you need to have the inventory on hand to support your efforts! This is particularly critical if you need to order inventory from overseas, which may take longer to arrive. Not only is this an important step in keeping your Prime Seller status, it will help ensure that customers are willing to order from you in the future.
Tip #8: Check Out Social Media Ads
Sponsored Products ads on Amazon are only one of the methods you can use to get the word out about the great deals you’re offering for Prime Day. Turning to your social media accounts will help you spread the word. From information provided just to individuals in your groups or those who follow your account will help increase their feeling of preferred status, while paid ads can spread the word to a larger range of people. Be sure to time your announcements appropriately, especially if you’ll be offering a Lightning Deal or other timed promotion.
Tip #9: Evaluate Your Product Pages
Discounts are great, but product pages that clearly document exactly what customers want to know about the products are one of the most effective tools in your arsenal. Make sure that your product pages:
- Contain important product specification information
- Have the answers to frequently asked questions about the product
- Provide customers with information about how the product can help solve their problems or meet their pain points
Tip #10: Track Performance
This year’s Prime Day likely won’t be your last! Take full advantage of all of the data you collect during this year’s Prime Day to prepare for next year. How do your sales perform? What advertisements are most likely to reach your customers? Do some products sell better than others?
We hope implementing these tips will give you more confidence as you prepare for Prime Day. For more information about Orca Pacific’s services for Amazon sellers, contact us today.