Guide to Amazon DSP (Demand-Side Platform)
Article by: Orca Pacific
Amazon Demand Side Platform (DSP) allows advertisers to execute and optimize programmatic digital media campaigns focused on driving awareness, consideration and sales. It provides highly accurate in-market targeting using exclusive 1st party shopper data that is refreshed in real time, enabling ads to be served to customers in a relevant and timely manner. Incorporating Amazon DSP into your overall marketing strategy will help target customers at various points during their shopping journey. Amazon Demand Side Platform is one of the most effective Amazon tools for brands looking to take their advertising strategies and sales performance to the next level.