MASTER AMAZON’S PLATFORM

Archives: Videos

 
Amazon Detail Pages & Brand Store

Product content on Amazon is an important factor building a presence on the Marketplace. Well optimized detail pages and brand stores are key to bringing traffic to products and converting that traffic to sales. In this video, we talk about the importance of A+ Content and Enhanced Brand Content (EBC), how to optimize product titles […]

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Optimize Advertising on Amazon

Amazon Advertising provides massive opportunities to 1P Vendors and 3P Sellers looking to grow their sales on Amazon. But it can also be overwhelming and complex. Orca Pacific CEO, John L. Ghiorso, sits down with Advertising Manager, David Grill, and Business Manager, Karleigh Roberts, and to discuss keyword strategies, budget allocation, ACOS and ROAS targets, […]

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How to Prepare for Amazon Prime Day

Part 1 The opportunities for 1P Vendors and 3P Sellers are enormous on Prime Day. Orca Pacific CEO, John L. Ghiorso, sits down with Business Manager, Karleigh Roberts, and Advertising Manager, David Grill, to discuss how brands on Amazon can sell more product this Prime Day through Amazon Advertising and other marketing strategies. Part 2 […]

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Amazon Demand Side Platform (DSP) allows advertisers to execute and optimize programmatic digital media campaigns focused on driving awareness, consideration and sales. It provides highly accurate in-market targeting using exclusive 1st party shopper data that is refreshed in real time, enabling ads to be served to customers in a relevant and timely manner. Incorporating Amazon […]

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Amazon Product Attribute Targeting

Amazon Advertising provides massive opportunities to 1P Vendors and 3P Sellers looking to grow their sales on Amazon. But it can also be overwhelming and complex. Orca Pacific CEO, John L. Ghiorso, sits down with Advertising Manager, David Grill, and Business Manager, Karleigh Roberts, and to discuss keyword strategies, budget allocation, ACOS and ROAS targets, […]

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Amazon Brand Store

Your Brand Store on Amazon is more important than you probably think. John Ghiorso, CEO of Orca Pacific, talks through the top things brands should be considering when building and managing their Brand Store on Amazon.

amazon-chargebacks

Chargebacks are a major concern for many Vendor on Amazon. Amazon is constantly changing the rules regarding chargebacks and Vendors have trouble keeping up. Kyle Olson, Director of Client Success at Orca Pacific, dives into some of the root causes of chargebacks and discusses some of the recent changes.

Amazon Live Video

The next big thing on Amazon is Live Video. Amazon starting using it more during Prime Day in 2019 and we expect them to increase its exposure throughout 2019 and into 2020.

Managing Large Catalogs on Amazon

Many brands have large catalogs that are difficult to nearly impossible to manage. Kashif Zafar, EVP of Sales & Marketing at Orca Pacific, gives his advice for how brands can take a measured approach to tackling their massive catalog on Amazon.

Amazon Advertising Budget

Amazon isn’t like other retails. Therefore, your marketing budget strategy for Amazon shouldn’t be the same as with other retailers. The KPIs available through Amazon that allows you to measure incremental growth as you increase your advertising budget. John Ghiorso, CEO of Orca Pacific, explains how brands should be increasing their advertising budgets on Amazon […]

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