MASTER AMAZON’S PLATFORM

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In this video, John and Heather look critically at Amazon Alexa to unpack the gap between expectations and reality. From issues with accuracy and privacy to limitations in functionality, the two industry experts explore whether Alexa is meeting expectations.   👉 What’s going on with Amazon Alexa? 00:00:00 John Ghiorso One of the big disappointments […]

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In this video, we bring exclusive insights from industry experts who will take you on a journey through Amazon’s current state and the next phase of its eCommerce growth. From the latest trends in online shopping to new technologies driving growth, our experts dive into the strategies Amazon uses to stay ahead of the curve […]

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In this video, we explore the impact that Amazon has had on consumer behavior. From one-click ordering to same-day delivery, they explore the ways in which Amazon’s user-friendly platform has changed our shopping habits and expectations.   👉 Is Amazon training consumer behavior? Transcript: 00:00:00 Heather Geurkink Well, here’s the question. 00:00:01 Heather Geurkink Is […]

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image of someone online streaming shows and movies on amazon

  👉 Is Amazon working on an in-app shopping experience for users?    00:00:00 Heather Geurkink: So essentially what I’ve heard is that there’s a new team that’s being built that’s focused on in-video shopping.    00:00:09 Heather Geurkink: You remember the X-ray that came out? That’s like, OK, let’s stop and pause the show […]

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Whether your brand is utilizing videos on Amazon as a branding tactic or in advertising for conversions, one thing is clear; the presence of videos drives relevancy on the Amazon platform, but it requires tactful execution and direction. Follow along as John Ghiorso, SVP of eCommerce, and Heather Geurkink, VP of Client Services, unpack what […]

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The importance of a holistic strategy on Amazon. ⚙️ When it comes to selling on Amazon, taking a holistic approach is the key to winning on the platform. Building your advertising, content, and operations strategy in silos can have a positive impact for a brand, but when approached together and in a specific sequence, there’s […]

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Product content on Amazon is an important factor building a presence on the Marketplace. Well optimized detail pages and brand stores are key to bringing traffic to products and converting that traffic to sales. In this video, we talk about the importance of A+ Content and Enhanced Brand Content (EBC), how to optimize product titles […]

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Amazon Advertising provides massive opportunities to 1P Vendors and 3P Sellers looking to grow their sales on Amazon. But it can also be overwhelming and complex. Orca Pacific CEO, John L. Ghiorso, sits down with Advertising Manager, David Grill, and Business Manager, Karleigh Roberts, and to discuss keyword strategies, budget allocation, ACOS and ROAS targets, […]

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Part 1 The opportunities for 1P Vendors and 3P Sellers are enormous on Prime Day. Orca Pacific CEO, John L. Ghiorso, sits down with Business Manager, Karleigh Roberts, and Advertising Manager, David Grill, to discuss how brands on Amazon can sell more product this Prime Day through Amazon Advertising and other marketing strategies. Part 2 […]

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