Our Media.Monks experts share valuable insights into the key strategies you need to win on the Amazon platform in 2023. In this webinar, we explore the macroeconomic landscape, identify the challenges that Amazon sellers and vendors face, and provide actionable tips for maximizing ROI with ad spend. We also cover the following: – Preparing for […]
Amazon is no longer just a platform for shopping; it’s a crucial component of a successful eCommerce strategy. Brands that want to stay ahead of the curve must embrace this and leverage their strengths to reach a wider audience, improve their customer experience, and increase their sales. The question isn’t whether brands should be […]
Amazon sellers must recognize the platform’s potential as a branding channel to maximize results. However, recent concerns over fake reviews and paid placements have eroded consumer trust in the site. When shoppers don’t trust Amazon as a whole, they rely on the brand of individual products. That’s why building a strong brand on Amazon […]
In this video, John and Heather look critically at Amazon Alexa to unpack the gap between expectations and reality. From issues with accuracy and privacy to limitations in functionality, the two industry experts explore whether Alexa is meeting expectations. 👉 What’s going on with Amazon Alexa? 00:00:00 John Ghiorso One of the big disappointments […]
In this video, we bring exclusive insights from industry experts who will take you on a journey through Amazon’s current state and the next phase of its eCommerce growth. From the latest trends in online shopping to new technologies driving growth, our experts dive into the strategies Amazon uses to stay ahead of the curve […]
In this video, we explore the impact that Amazon has had on consumer behavior. From one-click ordering to same-day delivery, they explore the ways in which Amazon’s user-friendly platform has changed our shopping habits and expectations. 👉 Is Amazon training consumer behavior? Transcript: 00:00:00 Heather Geurkink Well, here’s the question. 00:00:01 Heather Geurkink Is […]
👉 Is Amazon working on an in-app shopping experience for users? 00:00:00 Heather Geurkink: So essentially what I’ve heard is that there’s a new team that’s being built that’s focused on in-video shopping. 00:00:09 Heather Geurkink: You remember the X-ray that came out? That’s like, OK, let’s stop and pause the show […]
Whether your brand is utilizing videos on Amazon as a branding tactic or in advertising for conversions, one thing is clear; the presence of videos drives relevancy on the Amazon platform, but it requires tactful execution and direction. Follow along as John Ghiorso, SVP of eCommerce, and Heather Geurkink, VP of Client Services, unpack what […]
The importance of a holistic strategy on Amazon. ⚙️ When it comes to selling on Amazon, taking a holistic approach is the key to winning on the platform. Building your advertising, content, and operations strategy in silos can have a positive impact for a brand, but when approached together and in a specific sequence, there’s […]