John L. Ghiorso

John is the CEO of Orca Pacific with over 10 years of experience working with Amazon on behalf of his clients. Over the years, he has built a tight-knit group of Amazon experts that value integrity, professionalism, and win-win solutions that benefit the long term success of the agency and its clients. He graduated from the University of Arizona with a Bachelors in Marketing and Entrepreneurship.

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Recent Posts by John L. Ghiorso

What is Amazon Brand Registry

It's not difficult to see how this erodes trust between brands and consumers. Enter Amazon's solution to these issues: the new and improved Amazon Brand Registry. What exactly is Brand Registry? How can it help your business? And what are your first steps for integrating this powerful brand protection process?

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Is Fulfillment by Amazon (FBA) Worth It?

Selling through Amazon offers a number of options for sellers--including the "Fulfillment by Amazon," or FBA, option. Many sellers find that this is an effective and efficient way to distribute products to their buyers. Unfortunately, it's not always that easy.…

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