How Fashion Brands Can Be Successful on Amazon
Article by: Orca Pacific
Addressing the unique challenges that fashion brands face on the Amazon platform and what they can do to overcome them.
In 2017, Amazon emerged as the largest online fashion retailer in the United States. Since then, the fashion category has continued to surge as potential for brands on the platform remains largely untapped. However, as brands pursue the sizable opportunity available on Amazon, they are encountering category-specific challenges. After witnessing these challenges first-hand, our team has broken down the current landscape for fashion brands into the three main roadblocks, each in need of a strategic solution.