eCommerce Deep Dive
Channel Management and Brand Protection in Online Retail with Daren Garcia
In Episode 5, John dives into online channel management with Daren Garcia, partner at Vorys eControl Team. With years of legal experience defending brands online, Daren shares his inside view of what brands constantly get wrong. The two then discuss a better, more holistic approach to online enforcement and the benefits of preparing a global eControl strategy.
About the Guest
Daren is a partner and member of the Vorys eControl team. Daren’s practice is centered on the representation of manufacturers and brands and involves the implementation of thought-leading strategies and enforcement systems both domestically and internationally, designed to protect brand value by controlling online sales. His areas of focus include: advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, and executing legal strategies to remove unauthorized sellers and MAP violators.
Daren has extensive lead trial counsel experience in a variety of areas, including conducting litigation on behalf of brands against disruptive unauthorized resellers. Daren has been recognized by Chambers and Partners as a “Leading Lawyer” in litigation.