eCommerce Deep Dive
Getting More Reviews on Amazon and Beyond with Peter Bond
In Episode 15, John breaks down product review strategy with Peter V.S. Bond, Vice President of Retail Strategy at Power Reviews. Peter answers questions like, “What are some creative ways to generate organic reviews?” and “How do you deal with bad reviews?”. The two lay out important strategies for brands to stay engaged with customers across the digital landscape.
About the Guest:
Peter V.S. Bond is Vice President of Retail Strategy at PowerReviews, a SaaS platform provider that unifies and amplifies the voice of the consumer through authentic feedback like product ratings, reviews, images & videos. In his role, Peter helps retailers and their brand suppliers accelerate the path to purchase through authentic customer content. Peter has a wealth of experience in the CPG/Retail industry, having worked for companies like IRI, dunnhumby and CVS Health and supported blue-chip clients like Kroger, Coca-Cola, General Mills, PepsiCo and Campbell Soup. He co-hosts a weekly video podcast “Consumer Engagement in an Omnichannel World” which can be found on linkedin and youtube under #sriandpvsb