eCommerce Deep Dive
Rethinking Profitability and Sustainability in eCommerce with Keith Anderson
In Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to grow their online businesses. The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.
Keith Anderson leads strategy & insights for Profitero, a leading ecommerce measurement and optimization platform for brands, including the company’s global analyst team and partner ecosystem.