eCommerce Deep Dive
How to Approach Seasonality Online with Chuck Linden
In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online. Chuck is an eCommerce veteran and spent over 18 years at Crayola, most recently as EVP of Global eCommerce. He is now Founder and Principal of his own eCommerce advisory: Candela Growth Partners. John and Chuck dive deep into inventory, forecasting, and marketing strategies for seasonal brands. Later in the conversation, they discuss the future of back-to-school and other expected shifts in the industry post-COVID.