In episode 11 John talks with Kris McDermott, Director of Shopper Marketing at Kimberly-Clark, about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing.

Kris McDermott leads Kimberly-Clark’s shopper marketing teams for Wal-Mart, Sam’s Club, Target and Capabilities/New Business Models (Shipt/InstaCart), helping to build digital engagement, particularly on retailer-owned platforms. Prior to her role at K-C, Kris held leadership roles at Edelman and Omnicom Media Group developing and deploying commerce solutions.

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