eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

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Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Rethinking Profitability and Sustainability in eCommerce with Keith Anderson

Episode 14

The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.

Creating a Company-Wide eCommerce Strategy with Tim Madigan

Episode 13

Brands need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce.

How to Approach Seasonality Online with Chuck Linden

Episode 12

In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online.

Kris McDermott: Integrating PR & Comms with eCommerce

Integrating PR & Comms with eCommerce with Kris McDermott

Episode 11

In episode 11 John talks with Kris McDermott about how to successfully integrate PR and communications with eCommerce. The two discuss the dynamic and ever-evolving nature of influencers in eCommerce and key strategies for brands looking to expand into influencer created content marketing.

The Making of Igloo’s COVID-19 Marketing Strategy with Brian Garofalow

Episode 10

In Episode 10, John talks with Brian Garofalow, VP of Marketing and eCommerce at Igloo, about their overnight pivot in response to COVID-19.

How Your Brand Can Grow With with Ross Cully

Episode 9

John Ghiorso and Ross Cully discuss new developments in’s advertising platform as well as the evolution of Walmart’s fulfillment network to offer services to 3rd party sellers.

Digital Messaging and Brand Strategy During a Pandemic with Steve Weiss

Episode 8

The two talk about how consumer focus has shifted to survival and how brands can pivot their messaging to better relate to customers.

Building Your DTC eCommerce Strategy with Jordan Brannon

Episode 7

In Episode 7, John discusses DTC eCommerce strategies with Jordan Brannon, President and COO of Coalition Technologies. From Shopify and Amazon to Ebay and beyond, the two explore the importance of keeping an open mind when exploring eCommerce sales channels.

Michael Zakkour: New Retail and the Unification of Commerce

New Retail and the Unification of eCommerce with Michael Zakkour

Episode 6

In Episode 6, John speaks with author and eCommerce thought leader Michael Zakkour. Michael describes the changing nature of physical versus online retail and projects a unification of commerce into singular ecosystems.

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