Amazon Display Advertising

(Amazon DSP)

Amazon Display Advertising (Amazon DSP) is a sophisticated demand-side platform that delivers programmatic display and video campaigns on a CPM (cost-per-thousand) basis. Amazon DSP leverages Amazon’s exclusive shopper data to target highly relevant shoppers who are most likely to be interested in a brand or product. We work directly with our clients to understand ecommerce goals and identify target audiences to build out robust, full-funnel Amazon display advertising campaigns. At Orca Pacific, we believe in helping our clients better understand the overall impact Amazon DSP has on their other Amazon marketing campaigns and business as a whole.

Request a Consultation

Amazon Display Advertising

Key Benefits of Amazon DSP

  • Amazon’s exclusive shopper data identifies highly targeted audiences on and off Amazon
  • Shoppers who visited client detail pages but did not convert can be reached with re-marketing
  • The reach of price-driven promotions can be significantly increased.
  • Campaign budgets are managed and optimized at a more granular level, so performance improvements can be executed across all creative and targeting tactics
  • Smaller budget test scenarios can be evaluated before scaling to a higher budget
  • Reporting includes domain-level transparency, so we see where your messages are being seen off the Amazon platform, allowing for improved brand management

Amazon Display Advertising Case Study

Orca Pacific helped an industry-leading client in the Air Purification category grow their business using multi-channel advertising campaigns on the Amazon platform. After establishing a foundation of Amazon paid search ads, we implemented new display banner ads using the Amazon DSP to increase volume and scalability. This upper funnel objective was designed to generate awareness and sales with new in-market shoppers.

Leveraging Amazon’s exclusive first party shopper data, we created custom in-market audience segments to execute a mix of highly targeted display prospecting and retargeting campaigns. By successfully reaching these shoppers off the Amazon platform with dynamic eCommerce ad units, we were able to bring qualified traffic to the targeted detail pages for purchase.

Key Metrics:

  • Improved performance from $3 ROAS to over $5 ROAS within 3 months
  • 23% Conversion Rate from off-site AAP campaigns
  • 60% increase in branded search impressions after launching brand awareness campaigns

Let us grow your Amazon business with a full funnel advertising strategy

Contact Us

Amazon Display Advertising Case Study