Amazon Display & Video Advertising
Amazon DSP (Formerly AAP & AMG)
Amazon DSP is a sophisticated demand-side platform (DSP) that our advertising managers use to reach shoppers on Amazon and third-party websites. Formerly known as the Amazon Advertising Platform (AAP) and Amazon Marketing Group (AMG), it delivers Amazon programmatic advertising and video campaigns using Amazon’s first-party shopper data for more precise audience targeting.
Key Benefits of Amazon Demand Side Platform
- Access. We leverage Amazon’s exclusive first-party shopper data to reach highly targeted audiences both on and off the platform.
- Transparency. We provide access to an unprecedented level of data and insights into your audience and campaigns.
- Flexibility. We evaluate, test, manage and optimize budgets of varying size to ensure constant performance improvements.
- Coordination. We unify your display advertising strategy with your search strategy to unleash the full potential of the platform.