Director, Advertising (Commerce)
Job Description
Orca Pacific a Media.Monks company is a tech-enabled, data backed full-service agency with an exclusive focus on Amazon and other eCommerce platforms. We are part of the S4 Capital family of companies.
The Director, Advertising requires a deep understanding of digital advertising and strong leadership skills to lead a high-performing team within the commerce division. This position is also responsible for overseeing some of the commerce teams largest clients on the Amazon marketplace and other top marketplaces. A primary function of this role includes the on-going mentoring & training of Advertising Managers and engaging with other cross functional teams for overall enterprise level client success. This role also requires experience working with Senior Leadership to define go-to-market strategies and the ability to grow and foster strategic global partnerships at the enterprise level.
Responsibilities:
Thought Leadership
- Develop growth driven Amazon and other retail performance advertising strategies
- Create internal and client facing documents (e.g., playbooks, strategies, and best practices) that demonstrates how to drive sales and category ownership across multiple retail channels
- Amazon Marketing Cloud
- Develop and execute Amazon Marketing Cloud roadmap and growth strategy in partnership within other teams within Media.Monks
Oversee Top-Client Account Management
- Create and implement advertising strategies, manage performance, and report on KPIs that meets and exceeds client goals
- Strategic thinking, flawless execution, and insightful data analysis to grow sales across multiple retail channels
Sales & Business Development
- Work with Sales and Business Development teams to develop and manage advertising collateral and audit workflows between teams
- Co-present and collaborate with Sales Managers on pitches and other partner opportunities
Team Management
- Mentor and train other Advertising Managers with updated strategies, reporting techniques, and other advertising best practices to position them for success
- Proactively research industry trends & best practices and communicate to stakeholders
- Continuously improve internal and external advertising workflows and processes
- Engage with internal and external HR/recruiting stakeholders to ensure the Advertising team has a qualified candidate pool of applicants
Strategic Partnerships Support
- Engage and grow strategic partnerships to position the commerce division for additional areas of growth opportunities
If you are interested in this role, please send your resume and salary requirements to ecommerce.careers@mediamonks.com
Required Experience:
- Strong interpersonal and communication skills
- 5+ years’ experience with Amazon digital advertising; with an emphasis on paid search and programmatic advertising
- Excellent presentation skills and communicate under pressure
- Excellent attention to detail and accomplished verbal and written communication skills
- Adept at learning new software programs and tools
- Experience with Amazon SaaS advertising management tools
- Ability to work within sometimes ambiguous situations, think creatively and partner collaboratively with cross-functional teams
- Strong verbal and written communication skills, attention to detail, reporting accuracy, ability to problem-solve as well as work independently is essential
- Ability to work in a fast-paced team environment
- Aptitude, creativity, and a preference for working cross-functionally within an organization with all levels of management, internally and externally
- Self-starter with great time management and prioritization skills
- May require up to 20% travel
Preferred Experience:
- 2+ years of training experience
- 5+ years of leadership or managerial experience
About Orca Pacific:
We’re a team of 60+ former Amazonians and top industry experts who work from within Amazon’s backyard. We use a combination of knowledge and machine learning software to develop and implement custom Amazon strategies toward sustainable topline growth.
In 2020, we merged with MightyHive, a global leader in advanced marketing and technology services. The partnership brought us into the fold of S4Capital, a new-age marketing services company dedicated to bridging the gap between media, creative, and measurement.
At Orca Pacific, we help 1P Vendors, 3P Sellers, and Hybrid Accounts. Our services are far-reaching and include:
✔️ SEO, Content, and Brand Store Optimization
✔️ Managed Amazon Advertising (PPC, DSP, etc.)
✔️ Vendor/Seller Central Account Management
✔️ Business Planning and Consulting