Amazon Sponsored Products, Sponsored Brands and Product Display Ads are the most important and effective promotional opportunities available on the Amazon platform. Versions of them are available on Vendor Central (1P) and Seller Central (3P). Amazon Paid Search is a PPC (Pay-per-Click) based ad platform and operates at the bottom of the sales funnel. As an Amazon PPC agency, we’re able to effectively target the right customers who actively searching for a given keyword or phrase and who are typically much closer to making a purchase. This makes Amazon Paid Search a powerful tactic to secure visibility and conversion on products and instrumental to the growth of any Amazon-based business.

Key benefits of Amazon PPC

  • One of the most cost-effective drivers of traffic and sales available on the Amazon platform.
  • Offers immediately improved ROAS that is tracked for each campaign.
  • Provides significant whole business lift from running continuous, well-established, well-optimized paid search campaigns and a cost-effective way to improve organic sales performance.

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Amazon PPC Agency

We Are Amazon PPC Experts

We are experts on all Amazon PPC campaign types – Sponsored Products, Sponsored Brands & Product Display Ads. Our Amazon advertising managers work extensively within the Amazon Advertising console to develop, implement, and optimize campaigns on a regular basis as an integral part of our advertising strategy. Beyond initial strategy and execution, we continually analyze search terms and optimize overall campaign performance to ensure we meet budget, traffic, market share, and ROAS goals tailored to our clients’ needs.

Amazon PPC Case Study

Orca Pacific created and executed Amazon PPC campaigns for a popular notebook and planner manufacturer with the primary goal of increasing sales on Amazon. The brand had previously managed its own advertising on the platform but to disappointing results. Orca Pacific restructured the campaigns with new keywords and improved precision and granularity of the paid search advertising.

The new campaign structure contributed to triple digit year-over-year growth for both Shipped Units and Shipped COGS with steadily improving ACoS efficiency during each successive month. The year finished with a 446% total year over year growth for shipped units and a 298% increase in Shipped COGS.

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Amazon PPC Case Study