The Amazon platform has unique opportunities for brands trying to navigate the market to grow their online presence and extend their reach. Whether you’re new to selling on Amazon or more seasoned, determining how to measure your brand’s success can be challenging. ROAS is the most common metric for advertisers and while it is an important factor to consider, it is only one piece of the puzzle.
If your brand is considering advertising on the Amazon platform and want to understand how to measure success, look no further. This webinar provides a deeper dive into how to approach goal setting and measuring for success to achieve both short-term and long-term success on Amazon. Specific topics include organic versus paid sales, avoiding paid media in a silo, measuring the total impact of advertising, and how to optimize your listings for profitable growth by staying in sync with category, market share, and Amazon Marketing Cloud data.
After you’ve watched, you should be able to use these best practices for measuring returns on your advertising investment, regardless of whether you are a new or seasoned advertiser
Director of Advertising, Performance eCommerce at Media.Monks
David Grill has steadily grown in the company, working his way from advertising manager to senior advertising manager before his role as director. He has honed his expertise in digital media at companies like Sinclair Broadcast Group and Planit. Now he applies his market research and digital strategy experience to help Amazon brands excel on the platform.
Business Manager, Performance eCommerce at Media.Monks
Mac brings over 10 years of Amazon marketplace experience to the team. His history includes working directly on Ecommerce teams for Fortune 200 CPGs as well as customer facing roles in technical / service agencies all in the support of Amazon retail growth. No one Amazon campaign is the same and Mac excels at finding elegant solutions for the unique issues that Amazon sellers are faced with each day.
Cindy Kim
Associate Director, Performance eCommerce Advertising at Media.Monks
Cindy Kim has nearly a decade of Amazon advertising experience. She has helped brands hone their advertising strategy to scale their businesses on Amazon. Her background and expertise span the following categories on Amazon— fashion, home, CPG, and consumer electronics.
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