When most people think of SEO, they think solely about the big 3 search engines, Google, Bing, and Yahoo. If you dig a bit deeper into that idea, you’ll quickly realize that Amazon is a search engine dedicated to products. That’s where we come in, to help you implement best-practices for Amazon SEO which increases visibility for your products.
Amazon Search Engine Optimization is a critical piece of the puzzle in getting your products seen
Search Engine Optimization on Amazon is not something vendors always prioritize, however more than half of all online shoppers start their product searches on Amazon. Therefore, it is vital to have a strong SEO presence on Amazon in order to be in the best position to have your products easily found by end customers, rank highly in organic search results, and maximize sales conversion.
We are well versed in Amazon’s A9 product search algorithm and implement current best practices to construct your content and detail pages with this in mind. This includes optimizing basic product content such as titles, bullet points and descriptions as well as image and video uploads, A+ enhanced content, review strategies, keyword placement, and more. There are hundreds of variables that go into the ranking algorithm, and attention to detail at an SEO level is essential in building a solid foundation to grow your business on Amazon.