Amazon Marketing Services is one of the most important and effective promotional opportunities available on the Amazon platform, and versions of it are available on the Vendor Central (1P) and Seller Central (3P) portals. AMS is a CPC (Cost-per-Click) based ad platform and operates at the bottom of the sales funnel. Customers actively searching for a given keyword or phrase are typically much closer to making a purchase, therefore using AMS is a terrific way to secure visibility and conversion on advertised products.
AMS is one of the most cost-effective drivers of traffic and sales available on the Amazon platform and is instrumental to the overall growth of any Amazon business. Aside from the immediate ROI that is tracked for each campaign, there is also a significant long-term benefit of running AMS campaigns: established, well optimized ads continuously drive qualified traffic and increased sales conversions to improve organic sales performance. As a result, the entire business receives incremental lift.
We utilize all three campaign types – Headline Search, Product Display, and Sponsored Products. Our team works extensively within the AMS portal to develop, implement, and optimize campaigns on a regular basis as an integral part of our advertising strategy. Beyond initial strategy and execution, we continually analyze search terms and optimize overall campaign performance to ensure we meet budget, traffic, market share, and ROI goals tailored to our clients’ needs.