Proprietary Software Platform Powered by Kenshoo
Get Unprecedented Insight to Grow Your Amazon Business:
- Advertising Performance Metrics
- Sales Trends & KPIs
- Competitor Analysis
- Content & Review Data
Real-Time Data At Your Fingertips!
OPNav by Orca Pacific is a proprietary software platform powered by Kenshoo. Using AI and machine learning, OPNav pulls every data source a consumer product brand would need to succeed on Amazon. The platform also features a state-of-the-art dashboard that gives our clients unprecedented visibility into their Amazon business and the technological edge over their competitors.
From real-time advertising data to retail metrics and more, the OPNav dashboard is a single entry point to leverage the full range of capabilities that our software offers.
Accelerate Your Growth
Drive Measurable Results and Discover New Opportunities for Incremental Growth on the Platform.
Know the Value of Moving to Page 1Quantify the level of investment it will take to move you up the search page against the return that you can expect.
Measure the Impact of Your AdvertisingVisualize advertising-attributed sales against organic sales to measure the impact of your paid media strategy over time and across your entire catalog.
Discover Under-Indexed OpportunitiesWith visibility into the performance of your entire catalog at an ASIN level, you can identify which up-and-coming items are candidates for advertising and promotion.
Maintain Your Competitive Edge
Stay One Step Ahead of Your Competitors by Knowing Where You Stand and Discovering Windows of Opportunity.
Measure Organic and Paid Share of VoiceQuantify your brand’s share of voice on Page 1-10 of search at a keyword level and compare yourself against competitors in the same space.
Analyze the Impact of Price ElasticityVisualize retail pricing against actual sales velocity over time to help map out promotion opportunities and forecast for demand based on fluctuations in price.
Optimize Ad Campaigns with AI-Driven SolutionsUse programmatic advertising solutions like day and time parting to optimize your Amazon advertising performance and drive efficiency.
Gain More Transparency
Get a Deeper View Into Your Amazon Business with Next-Level Data Visible Over Time.
View All of Your Data in One PlaceDitch your spreadsheets in favor of a single easy-to-navigate dashboard with data available over time, not just in snapshots like in Amazon’s portals.
Measure Content Efficacy, Ratings, and ReviewsKnow how your content is impacting your sales and conversion and stay abreast of customer ratings and reviews so you can action accordingly.
Track Inventory and Forecast in Real TimeGet visibility into what is in-stock, overstock, under-stock, or simply old/unhealthy. With an easy view of weeks of cover, you can measure if inventory is in a good place or needs attention.
Protect Your Profitability
Feel Secure in the Profitability of Your Amazon Business with Added Levels of Visibility and Analysis.
Defend the Amazon Buy BoxMonitor your buy box win percentage from Seller Central, Vendor Central, and from your detail pages to take action if your win rate is declining or if your pricing is being uncut.
Discover Who You’re Losing ToTrack specific seller names across your catalog to see at an ASIN level who you are losing the buybox to, when, and how often.
Analyze Your “CRaP” ProductsGet detailed visibility into declining ASPs and analyze your profitability across your entire catalog.
Develop Data-Driven Strategies
Correlate and Overlay Your Data to Glean New Insights and Develop Strategies on the Cutting Edge.
Correlate DSP and Search AdvertisingOverlay DSP and Search Advertising performance to understand the impact of your full-funnel advertising strategy.
Combine 1P and 3P Sales DataAnalyze your 1P and 3P unit and dollar sales in combination to get a full lens of the overall Amazon business and see the split of volume between the two channels.
Measure Review Scores Against Sales VelocityView full review details (rating, type, content) and correlate sales trends with review trends to visualize impacts of review quantities and scores on sales velocity and conversion.