As Tuesday came to a close, so did the online shopping extravaganza that is Amazon Prime Day. After 48 hours of deals, several notable takeaways surfaced. We consulted with our expert staff to narrow down the top three. Top Three Takeaways from Amazon Prime Day 2019 The Bar is Raised for Prime Day Deals Long-Term […]
AAP is a demand-side-platform (DSP) – a system that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. AAP offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.